Developing The Product Your Fantasy Football Team
Why This Location Consider the following: Traffic patterns Facilities Current stadiums Common areas Money City permits v. licenses
Stadium Locations
Mascot Who Easy to pronounce name Fearful v. fearless (i.e. Owl v. Dragon) Age appropriate Does it match the team name/theme Will it attract fans/photo ops
Sample Mascots
What’s In A Name Keep in mind: Chants Cheers Fans of all ages Common to fans
Name Examples
Team Colors Things to consider: Location Trends Common colors among teams
Common Color Theme
Logo Says it all Keep it simple Make it unique Brand identity
How It Changes Over Time http://www.longwood.edu/2014releases_56429.htm
Time to work Now work with your Fantasy Football team and get to work