Galway attracts 70% of visitors and 71% of Tourism revenue

OriginRevenue% of Total Overseas Tourists146.3 million55% Domestic tourists114.3 million43% Northern Ireland5.3 million2%

Key attractors is place, people and culture - We need to establish Galway as the key Outdoors, Recreational and Activity Destination

Whos job is it? Know your product, manage accordingly! Identify Gaps What are emerging trends/markets eg activity- based tourism..what do tourists want?? United, integrated approach, both within the Local Authority and working with other relevant agencies, eg Failte Ireland, OPW, Communities, Coillte, Waterways Ireland Framework:County Development Plan – Supportive of appropriate development Infrastructure – Access, Marine facilities, Marketing: Constantly selling message

Play to our strengths Information Provision - Use of as a key information toolwww.galway.ie Use of New Technology: i-phone Apps, Audio tours etc International Promotion, supporting Tourism Ireland Working with Fáilte Ireland to prepare and implement Destination Plans: Events and Festivals Support for Events and Festivals 30+ Events and festivals supported Support for Community Tourism projects Funding for Arts Activities Heritage Projects…Ireland Reaching out Diaspora Project, Athenry Walled Towns, Graveyard mapping project

Activities Greenway Project and Cycling Routes Downloadable Audio Walking Tours Urban Walking Tours eg in Athenry, Ballinasloe, Gort, Loughrea, Portumna, and Tuam Downloadable Audio Driving Tours – East Galway Heritage Audit of Lough Derg Looped walks Signage Beaches/Green Coast Awards: activities Piers and Harbours/Marinas Support for Tidy Towns and Village renewal

Sports Events Feile na Gael 2011 Tour of Connemara Cycle 230 participants Run Connemara – for the first time ever, a World Championship Sport Event will take place in Connemara in 2011 The International Association of Ultra Runners (IAU) World Trail Championship –Run Connemara held on July 9 th Ironman Loughrea 10K Hosting Conference on Outdoor Sports & Recreation-Tourism, Economic and Lifestyle May 17-19, 2012 Volvo Ocean Race

Cliffs of Moher Waterford Crystal Lough Key Forest Park Wicklow Goal The Mayo Greenway Foynes flying boat Museum Dundalk Town Museum Wexford Heritage Park

Galway Film Partnership: Screenwest Initiative to attract more Film Companies to use Galway as a location for Film Production(220m spend in 2010) Showcase potential areas for film location Streamline process for film-makers re permitting etc. Liaison with Production companies and film scouts: Familarisation visits International exposure eg The Guard 2009: 18% of all tourists cited film as reason for visit..(income generation estimated 312m)

We have the Product We need the income Its everyones business! Working in partnership…including with Failte Ireland Focus on appropriately managing and developing the product Supporting the local business Harness networks in Ireland and abroad PROMOTION