User Segmentation and Targeted Push Notifications for UWP apps Microsoft Build 2016 5/10/2019 4:31 PM User Segmentation and Targeted Push Notifications for UWP apps Yamil Hernandez Saa Sr Program Manager, Windows Dev Center © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Common Scenarios Ask engaged users to rate your app 5/10/2019 4:31 PM Common Scenarios Ask engaged users to rate your app Cross-promote your apps to boost user acquisition Promote your sales to boost user engagement © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

How does it work? Segment your user base \ Targeted notifications 5/10/2019 4:31 PM How does it work? Segment your user base \ Usage Revenue Demographic Targeted notifications Measure impact Time 90% delivery rate © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5/10/2019 4:31 PM What about coding? Register a notification channel using the Microsoft Store Engagement SDK public App() { … //Register the notification channel with Dev Center RegisterEngagementNotificationChannel(); } private async void RegisterEngagementNotificationChannel() await EngagementClient.RegisterNotificationChannelAsync(); Easy to integrate © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Demo: Sending notifications to segments of users Microsoft Build 2016 5/10/2019 4:31 PM Demo: Sending notifications to segments of users Yamil Hernandez Saa © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Best Practices Don’t spam or be intrusive Be data-driven 5/10/2019 4:31 PM Best Practices Don’t spam or be intrusive Make sure you share relevant information, at the right time and with the right audience Be data-driven Learn from the data and improve segments and messages to get better results © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Key Takeaways Easy to integrate Easy to use Easy to extend 5/10/2019 4:31 PM Key Takeaways Easy to integrate Add a reference to Store Engagement SDK and register the notification channel Easy to use Simple Dev Center UI to create segments and notifications Easy to extend Easy to extend with custom in-app functionality © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft Build 2016 5/10/2019 4:31 PM Call to Action Click on Push Notifications in Windows Dev Center to get started. Download the Microsoft Store Engagement SDK: http://aka.ms/store-em-sdk Re-visit Build on Channel 9. Continue your education at Microsoft Virtual Academy online. © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5/10/2019 4:31 PM © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.