Colgate The challenge What we did The results Plax

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Presentation transcript:

Colgate The challenge What we did The results Plax Colgate wanted to increase sales of their cool mint mouthwash, by reaching appearance centric and health conscious people. What we did We distributed 200,000 samples across 200 gyms positioned in a branded dispenser by the changing room at the point of use, ensuring the product was delivered to their target audience at a contextually relevant time. The results The campaign was hugely popular - "I have never seen a more popular product sampled in our gym, they ran out in 3 days". Environment: Health Club Media: Sampling Campaign: National