SMB Marketing and Sales Optimization

Account-Based Marketing & Sales MARKETING AND SALES OPTIMIZATION Account-Based Marketing & Sales OUR PROCESS: B2B account focused Proactive, modular, and data-driven Layers best practices/technologies over existing methods Combines your expertise with expert guidance/support Transitions the organization from a “farming” enterprise approach to a “hunting” enterprise approach The result … a consistent/sustainable pipeline PROJEX IMC | October 2018

MARKETING AND SALES OPTIMIZATION The PROJEX Consulting Process can reduce project costs, complexity and cycle times by 30% – 50% vs. legacy consulting methods 500+ Tools and templates … 3,000+ Best practices/KPIs … 5,000+ Industry segments … 1,000,000+ Businesses … 24,000,000+ Individual contacts PROJEX IMC | October 2018

Account-Based Marketing & Sales Frameworks MARKETING AND SALES OPTIMIZATION Account-Based Marketing & Sales Frameworks MARKETING MANAGEMENT Product Management Digital Marketing Demand Generation SALES MANAGEMENT Sales Enablement Customer Engagement Sales Rep Performance ACCOUNT Lifetime Value Continually generate leads Qualify leads and pass to sales team Convert qualified leads to genuine opportunities Convert opportunities to orders Maximize lifetime value PROJEX IMC | October 2018

The “Hunting” Enterprise MARKETING AND SALES OPTIMIZATION The “Hunting” Enterprise Product Management Digital Marketing Demand Generation Sales Enablement Customer Engagement Sales Rep Performance SALES REP RESPONSIBILITY ENTERPRISE RESPONSIBILITIES PROJEX IMC | October 2018

Marketing Management Framework MARKETING AND SALES OPTIMIZATION Marketing Management Framework PRODUCT MANAGEMENT DIGITAL MARKETING DEMAND GENERATION Create a high probability rifle shot through the process to targeted market/customers Create a proactive digital infrastructure for sourcing and developing leads, branding and customer engagement Create an effective, integrated set of lead generation and qualification tools PROJEX IMC | October 2018

Train, focus and measure pipeline development and bookings MARKETING AND SALES OPTIMIZATION Sales Management Framework SALES ENABLEMENT CUSTOMER ENGAGEMENT SALES REP PERFORMANCE Create integrated set of high impact sales tools and technologies to optimize hit rate Definitively engage the customer to manage their experience, feedback and retention Train, focus and measure pipeline development and bookings PROJEX IMC | October 2018

Go-To-Market Roadmap Step-by-step guide Built-in tools and templates MARKETING AND SALES OPTIMIZATION Go-To-Market Roadmap Step-by-step guide Built-in tools and templates Structured deliverables PROJEX IMC | October 2018

Sales Cycle Acceleration Roadmap MARKETING AND SALES OPTIMIZATION Sales Cycle Acceleration Roadmap Step-by-step guide Built-in tools and templates Structured deliverables PROJEX IMC | October 2018

ProjexTeam™ Technology Platform MARKETING AND SALES OPTIMIZATION ProjexTeam™ Technology Platform Virtual project offices Roadmap/Framework/Playbook integration Document management system for team collaboration Project planning and project activity tracking tools Learning management system Rapid deployment PROJEX IMC | October 2018

Talent Solutions Independent consultants MARKETING AND SALES OPTIMIZATION Talent Solutions Independent consultants Direct one-to-one connection Simplified sourcing and qualification Multi-discipline project teams RFP-based assignments Resources with appropriate skills/experience levels Project management services Department teams Mid- to long-term engagements Department-as-a-Service (pay-as-you-go) structure Supplement internal skills, or use as a force multiplier PROJEX IMC | October 2018

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