ARENA EUROPEAN MASTERS CHAMPIONSHIPS EINDHOVEN 05.09.2013.

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Presentation transcript:

ARENA EUROPEAN MASTERS CHAMPIONSHIPS EINDHOVEN

PROJECT OBJECTIVE Promote the benefits of Active Living and Ageing through Swimming

GOAL Enthuse more and more people to swimming and water sports

PROMOTIONAL CAMPAIGN Swimming Pool Open Days

SWIMMING POOL OPEN DAYS Netherlands United Kingdom Italy

SWIMMING POOL OPEN DAYS Water Festival Open all day to the community to Promote awareness in the healthy aspects of swimming

SWIMMING POOL OPEN DAYS Healthy Ageing Competition Trial aquatic sports sessions Seminars and Workshops Exhibitions

AGEING WELL Physical activity Good nutrition

SWIMMING IS A HEALTH LIFEGUARD Aerobic Weightless Reduction of traumas Cardio vascular optimisation

MASTER SWIMMERS Role models of active living and ageing

MASTER SWIMMERS Practice regularly Good nutrition habits Positive lifestyles Make commitments Participate

SWIMMING POOL OPEN DAY Pilot Session ITALIAN MASTER SWIMMING CHAMPIONSHIP in Trieste

LIFE LONG SWIMMING DAY NETWORK Federal Centre Trieste – FIN Cardio Vascular Centre Centre of Sports Medicine Tesan Televita

LIFE LONG SWIMMING DAY PROGRAM Press conference Seminar Cooking session Healthy Aperitif Health Point

HEALTHY AGEING LIFE STYLES SURVEY Questionnaire to measure the quality of life of senior masters Compare differences in European life styles

HEALTHY AGEING LIFE STYLES SURVEY In collaboration with SWG research company

THE WORLD OF MASTER SWIMMING VIDEO Images from the Championship Interviews Philosophy of the Master World