Food Systems and Agriculture: Manufacturing and Marketing Carlynn Fitzgerald, MS, RD, SNS CSNA 2018 Summer Conference June 13th, 2018

Outcomes What does safe food mean to you? Food safety in manufacturing Allergens Marketing buzz words How can you use this information to make purchasing decisions in your district? How can you talk to your customers about the decisions you make? Outcomes

Food Manufacturing in the US is amongst the safest in the world Food Manufacturing in the US is amongst the safest in the world. What practices are in play to make food manufacturing so safe?

How do Current Good Manufacturing Practices help reduce the chance of cross contamination from allergens, even when allergens are present in the facility?

Which of these are regulated claims and what do they mean? Free Range Natural No Hormones No Antibiotics Organic Gluten Free Non-GMO Vegan/Vegetarian Clean Label Super Food Sustainable Local

What information do you think should be on food packaging to most benefit the consumer’s ability to make buying decisions?

Why would a company choose to produce foods that are free range, organic, etc? Or why would they choose not to?

How can marketing be used to communicate with the consumer and what kind of information would a food manufacturer or producer want to get across?

What advice can you give us to communicate with our stakeholders about our purchasing decisions and make them feel comfortable that what we are feeding students is safe?

Audience Question and Answer