Andrew Adkins & Eric Hautbois Business 151

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Presentation transcript:

Andrew Adkins & Eric Hautbois 12-11-12 Business 151

Business Description Limited Liability Partnership (LLP) Located in Fairfax County, Virginia Owned by Andrew Adkins & Eric Hautbois Goals Find Building and Start Business Hiring Process Buy Inventory Promote Make Money

Mission Statement “To Provide Quality Instruments, Equipment, & Service to the Everyday Musician”

Market Analysis Domestic Demand of $2.5 B Industry Target Market Domestic Demand of $2.5 B Growing at rate of 3% through 2013 New Generation of Musicians being Created Musicians Under 18 19-65 Average Income is $108,439.00 H.E.N.R.Y.

Operational Plan Hours of Operation: Mon. – Thr. 10:00 am – 9:00 pm Fri. – Sat. 10:00 am – 10:00 pm Sunday 12:00 pm – 8:00 pm M&M Merchandisers No Cash Returns Custom-Made Instrument Sales Final

Marketing Plan Regular: MSRP- 25% Customs: 100% Markup Products/ Services Pricing Sell Instruments and Equipment Custom-Made Instruments (Guitars) Refurbishments & Repairs Buy, Sell, Trade Private Music Lessons Regular: MSRP- 25% Customs: 100% Markup Used: 40% Markup

Marketing Plan Continued Social Media YouTube, Facebook, & Twitter Newspaper Advertisements Flyers Word of Mouth

Risks Luxury / Leisure Purchases Faulty / Defective Instruments Financial Operational Luxury / Leisure Purchases Faulty / Defective Instruments Large Over-Head Potential to Fail Investor Pull-Out

Staffing and Managerial Risks Take Precautions to Insure Minimal Risk Owners/ CEOs have No Intention of Leaving

Financials

Asking for $300,000.00

QUESTIONS?