January 28 and 29 English II

Agenda SSR Review Journal Product Placement and Propaganda Terms Propaganda Game

Review Journal Think back to our last lesson on advertising. In a well organized paragraph (at least 5 sentences) write about some of the techniques that advertisers use to convince customers to purchase their products. (3 Minutes)

Product Placement Product Placement: An advertising technique used by companies to subtly promote their products using a non-traditional advertising technique. Used most often through appearances in film, tv, or other media. Product placements often stem from an agreement between a product manufacturer and the media company-- the media company receives economic benefit ($$!). A company will often pay a fee to have their product used, displayed, or significantly featured in a movie or show.

Product Placement (Continued) http://www.youtube.com/watch?v=T- gPfJLLl8g&playnext=1&list=PLL_8Y9yRUwb05AUc 06aoIqavWLqRo9Ogf&feature=results_video http://www.youtube.com/watch?v=3HpIZrOH4zc&l ist=PLL_8Y9yRUwb05AUc06aoIqavWLqRo9Ogf http://www.youtube.com/watch?v=KjB6r- HDDI0&list=PLL_8Y9yRUwb05AUc06aoIqavWLqRo 9Ogf

Product Placement QW (5 Minutes) How often do you notice product placement in movies or on TV? Do you think that product placement is effective? Why or why not? Respond in a well-organized paragraph (5 sentences minimum).

What is Propaganda? In your table groups, discuss what you think the word “propaganda” means.

Propaganda Propaganda: Information, ideas, or rumors deliberately spread to help or harm a person, group, movement, institution, nation There are many types of propaganda. Each one serves a unique purpose and we should watch out for these techniques.

Bandwagon Bandwagon: an appeal to follow the crowd, to join in because others are doing so as well. Bandwagon tries to convince the subject that one side is the winning side, because more people have joined it. Sometimes, a bandwagon appeal will claim that since everyone else is doing it, the viewer will be left out if they do not.

Bandwagon Example

Assertion Assertion: an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. Any time an advertiser states that their product is the best without providing evidence for this, they are using an assertion.

Assertion Example

Card Stacking (Selective Omission) Card Stacking: involves only presenting information that is positive to an idea or proposal and omitting information contrary to it. Using a one-sided testimony.

Card Stacking Example

Lesser of Two Evils Lesser of Two Evils: This technique tries to convince us of an idea or proposal by presenting it as the least offensive option. often implemented during wartime to convince people of the need for sacrifices or to justify difficult decisions

Lesser of Two Evils Example

Glittering Generalities Glittering Generalities: words that have positive meanings and are linked to highly valued concepts. When these words are used, they demand approval without thinking. Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom

Glittering Generalities Example

Transfer Transfer: an attempt to make the subject view an item in the same way as they view another idea—to link the two in the audience’s mind. By linking a product to something the audience respects or enjoys, that product then becomes respectable and enjoyable.

Transfer Example http://www.youtube.com/watch?v=MDUQW8LUMs8

Name-Calling/Pinpointing the Enemy Name-calling: the use of derogatory language or words that have a negative connotation when describing “the enemy”. It often is employed using sarcasm and ridicule and targets something the public dislikes.

Name-Calling Example My opponent is a flip-flopper. How can we trust him to make decisions for our country if he doesn’t know what he believes?

Plain Folks Plain Folks: an attempt by the advertiser to convince the public that his or her views reflect those of the common person—they are working for the benefit of the “plain folks”.

Plain Folks Example

Simplification/Stereotype Simplification: similar to pinpointing the enemy in that it reduces a complex situation into a clear-cut choice of good vs. evil. It is often used to sway an uneducated audience.

Simplification Example

Testimonial Testimonials: quotations or endorsements which attempt to connect an agreeable person to a product or item.

Testimonial Example

Whichever team gets the most correct answers will win candy! Propaganda Game In your groups, decide what propaganda techniques are being used in the following pictures and video clips and write the answer on your dry erase board. Many pictures and videos have more than one answer. Include as many as you can think of. Each correct answer will be worth one point. Whichever team gets the most correct answers will win candy!

http://www.youtube.com/watch?v=s__nHCNT8y8

http://www.youtube.com/watch?v=xiWTcVHdSFo

http://www.youtube.com/watch?v=dhEkVakVWFE