LIBRARY MARKETING WORKSHOP VENUE: National Library of South Africa SUMMERSTRAND, PORT ELIZABETH DATE: 23 – 24 AUGUST 2018 Presenter: Andrew Malotle NLSA Conditional Grant Projects National Library of South Africa E-mail: andrew.malotle@nlsa.ac.za Tel: +27 12 401 9784 Cell: 0722111595 Website: www.nlsa.ac.za

Preamble: How Libraries Support Development OUTLINE   Purpose Preamble: How Libraries Support Development Libraries Marketing Strategies Vision, Mission, Values & Objectives Conditional Grant Library Marketing Strategies Public and Community Libraries Portal and Geo Mapping South African Public and Community Libraries Data Conclusion

PURPOSE To establish and strengthen collaboration, cooperation and partnerships. To encourage all inclusive participatory culture within the LIS sector. Provide support in planning and organising library marketing activities. To improve efficiency, access and utilisation of libraries. Develop all inclusive calendar of events and year plan. Establish corporative structures to market libraries more efficiently and effectively. To determine the marketing platforms to be utilised in creating awareness. Crafting marketing strategies

PURPOSE Capacity building to market libraries more efficiently and effectively. Exploit the potential of new technologies to enhance our marketing endeavours. To assess the libraries environment and the importance of marketing library services. Social media strategies to promote libraries. Stakeholder engagement. Establish a working group to craft the library marketing plans and strategies.

How libraries support development. PREAMBLE   How libraries support development. Libraries role, contribution and alignment to the global and African programmes: Sustainable Development Goals (SDGs). e.g. GOAL 4. Libraries support quality education. African Union Agenda 2063. e.g. Libraries are social hubs to promote social cohesion. Libraries support AU Agenda 2063 Aspiration vision 5. An Africa with a strong cultural identity, common heritage, shared values and ethics.

Libraries role, contribution and alignment to the national plan. PREAMBLE Continued   Libraries role, contribution and alignment to the national plan. National Development Plan (NDP) Vision 2030 e.g. Libraries support Outcome 1, Quality Basic Education. Our future – Make it work

LIS MARKETING STRATEGIES   What is a vision: A Mission Statement defines the company's business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company's purposes, goals and values. Google search Apr 2, 2018

LIS MARKETING STRATEGIES  

LIS MARKETING STRATEGIES   LIASA: The Association that connects the LIS sector … LIASA Vision: Dynamic association of excellence for Library and Information Services Sector. LIASA Mission The association that connects the LIS sector and promotes the development of South Africa through access to information. LIASA Core values Providing leadership excellence to the LIS profession nationally and internationally. Ensuring professional conduct. Engaging in the highest ethical practice. Acknowledging and respecting the diversity and individuality of all people. Promote freedom of access to information as enshrined in the Constitution of South Africa Etc.

LIS MARKETING STRATEGIES   Objectives: The objectives are aligned with the conditional grant framework namely: Improved library infrastructure and services that reflect the specific needs of the communities they serve. Improved staff capacity at urban and rural libraries ICT connectivity and Public Internet Access in Libraries Reading programmes to inculcate the culture of reading in SA Promotion of the heritage collections Creating awareness and promote access to libraries Transformed and equitable library and information services delivered to all rural and urban communities;

LIS MARKETING STRATEGIES   Conditional Grant Library Marketing Initiatives National and International Commemorative Days. Literary events: Writers Symposia, Library Week Activities, World Book Day, Funda Mzansi Reading Festival, Reading Conference.

LIS MARKETING STRATEGIES   Other Conditional Grant Library Marketing Initiatives The NLSA has developed a Public and Community Libraries Portal funded though the DAC Conditional Grant. The portal is aimed to promote the visibility and optimal access to library and information services. The project is intended to support the development goals through the effective collection, use and sharing of data within the library sector. It maps the location, highlight the activities, and provides the contact details of public and community libraries in South Africa. The rationale of the geo-mapping project is to promote optimal accessibility, enable users, potential users, researchers and government officials to locate public libraries with ease.

The process of updating and upgrading the portal is ongoing. Public and Community Libraries Portal & Geo Mapping Project The process of updating and upgrading the portal is ongoing. The link to the public and community libraries portal. http://nlsaweb02.nlsa.ac.za/condg rant http://196.21.43.97/condgrant/ - External http://192.168.1.69/condgrant/ - Internal

South African Libraries   According to the research done during the drafting of the SA LIS Policy process 2017, the current library statistics are as follows:: 3318 functional school libraries out of 23,577 schools. 1364 Public Libraries 26 University Libraries. 50 Technical, Vocational Education & Training (TVET) Colleges comprising of 264 Campuses. 8 Research & Science Councils. 243 Correctional Services Libraries. National Library of South Africa (NLSA), SA Library for the Blind & South African Library of Parliament. Five Legal deposit libraries.

FORTHCOMING ACTIVITIES/EVENTS   Provincial participation: Collective exhibitions (LIS Village) Publications (e.g. The State of Libraries in South Africa) Impact DVD to be posted on the Portal Media Ongoing Literary events (Promotion of reading / Reading campaign, Legal Deposit awareness, etc.) Advertorials Posters Brochures & Flyers Conditional Grant Portal Libraries Marketing Training

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