“Media” Messages sent through visuals, language and/or sound

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Presentation transcript:

“Media” Messages sent through visuals, language and/or sound (Mass) produced for a (mass) audience through a form of technology The producer of the message is not in the same place as the receiver of the message

Types of “Media” Radio Television Newspapers, Magazines Internet Advertising in All Forms Videos, DVDs, Films Computer & Video Games Recorded Music (e.g., CDs) Books (e.g., Textbooks) Maps, Money, Dictionaries, Standardized Tests, and more…

8:21 hours of media content Generation M: Media ln the Lives of 8-18 year olds 2005 Kaiser Family Foundation study www.kfff.org the average time 8-18 year-olds spend with media (not school related) per day? 6:21 hours per day 8:21 hours of media content 2005. Kaiser Family Foundation

The average 8-18 year old listens to music for 1:44 hours a day 32 million iPods were sold in 2005 (2007, www.apple.com) The average 8-18 year old listens to music for 1:44 hours a day (2005, www.kff.org)

time spent with different media reading………………………… :43 books/magazines/newspapers listening to music……………… 1:44 Radio/CD/tapes/MP3s watching movies………………. :25 in the theatre watching TV…………………… 3:51 TV/videos/DVDs/prerecorded shows using the computer……………. 1:02 online/offline playing video games…………… :49 console/handheld 2005. Kaiser Family Foundation

73% of Americans can name the Three Stooges 42% can name the three branches of government (Zogby International, 2006) .