Presentation English Brenda de Groot Danielle Harmsen Team J2A3 Monday 4th October 2004
Paralympics History Paralympics Athens 2004 Sponsorship Vision Discussion
History 1948 Sir Ludwig Guttmann; “The father of Disabled sport” Stoke Mandeville, England 1952 The Netherlands joined the Games 1960 Rome, Italy; 400 athletes from 23 countries
Paralympics Athens 2004 4000 athletes, representing 143 countries in 19 sports Take place from 17th to 28th September First time athletes will not be asked to give any financial sum for participating
Sponsorship program Official Paralympic sponsor Official Paralympic supporter Official Paralympic provider
Values for sport sponsorship corporations Promotion and networking opportunities Business opportunities and social commitment Media coverage extended for companies that support the Paralympic Games Unforgettable hospitality experience
Sponsors Athens 2004
Vision; Paralympic Games in 4 words Pursuit Strength Inspiration Celebration
Discussion points Do you think there is less publicity for the Paralympic Games in comparison with the Olympic Games? Do you think disabled athletes get the attention they deserve? How do you think the Paralympic Games can attract more attention?