JIM THE CAT

BUSY STRESSED 64HOURS WEEK TECH SAVVY

“Jim, look at this ! Wow I am so concerned about this…”

JIM DOESN’T CARE AT ALL

WHAT’S A ROUTER? 😸

WHAT’S A ROUTER? 😸 NOT MY JOB 😹

WHAT’S A ROUTER? 😸 NOT MY JOB 😹 HOW DO I EVEN DO THAT? 🙀

WHAT’S A ROUTER? 😸 NOT MY JOB 😹 HOW DO I EVEN DO THAT? 🙀 TOO DIFFICULT 😿

Agenda - Where are we? Problem Statement Opportunity: RoutEasy Process Customer segment Business model Investment Incentives

SITUATION Provide Internet services Protection gateway from cyber- threats Exposed to software vulnerabilities Rarely Patched Rarely Updated Constantly Exposed Questions to audience before introducing the Problem Statement: “When was the last time you have updated, i.e. applied OS patches, to your computer?” [capture responses] “When was the last time you have updated your Smartphone?” “When was the last time you have updated your Internet router?” Mention the recent security vulnerabilities (news) which have affected Internet routers The Internet router is a key component in the provisioning of Internet services which also acts as a home protection gateway from outside (Internet) cyber threats. As any computer, or Smartphone, an Internet router is exposed to software vulnerabilities which require to be fixed through a patching process. A vast majority of home Internet routers - including SoHo* Internet routers - are not being patched, nor updated to latest firmware, hence remaining exposed to security threats. For those well intentioned willing to apply patches or update their Internet router, the process is far from being user friendly.

PROBLEM STATEMENT For those well intentioned willing to apply patches or update their Internet router, the process is far from being user friendly.

Opportunity: RoutEasy Mobile application aimed at easing and automating the Internet router patching and firmware update processes to “Make home safe again”. RoutEasy is available for iOS, Android and Windows Mobile platforms. RoutEasy is a user friendly mobile application aimed at easing and automating the Internet router patching and firmware update processes to “Make home safe again”. RoutEasy is also able to analyse the security exposure of your Internet router configuration, and to provide recommendations for improving its level of security to “Make home safe again”. RoutEasy is available for iOS, Android and Windows Mobile platforms.

Identify the router/AP UNDER THE HOOD PROCESS Click on Update Scan the Network Identify the router/AP Get In Update 1 2 3 4 5 User experience: One click only

END CONSUMER ISP TARGETS 2 customer segments are targeted: Internet Service Providers (ISPs): RoutEasy to be provided as a bundle with the Internet router to end consumers. End consumers: who can download and install RouEasy via Smartphone’ online app stores.

HARDWARE HARDENING ADVICE IN-DEPTH NETWORK ANALYSIS Business Model B2C PREMIUM (12 €/year) FREE AD-FREE PRODUCT COMING: IoT Hardening BASE ADWARE HARDWARE HARDENING ADVICE IN-DEPTH NETWORK ANALYSIS B2C: A free version of the application is available for end consumers. This version contains Adware. Contracts are negotiated with merchants to display Advertisements through the application. A paid version of the application at 2,99 € is available for end consumers. This version is Adware-free and it includes additional features, such as: the analysis of the security exposure of your Internet router configuration with security hardening recommendations. B2B2C: A version is available for Internet Service Providers (ISPs). This version is customizable, to include the logo of the ISP, for instance, and is sold at a negotiated unit price based on router volumes. The benefits for the ISPs are cost reductions via the offload of the router patch update tasks from their support centers.

B2B2C Business Model ISP OFFER B2C: B2B2C: INTERNET ACCESS ROUTER / AP RENTING SUPPORT B2C: A free version of the application is available for end consumers. This version contains Adware. Contracts are negotiated with merchants to display Advertisements through the application. A paid version of the application at 2,99 € is available for end consumers. This version is Adware-free and it includes additional features, such as: the analysis of the security exposure of your Internet router configuration with security hardening recommendations. B2B2C: A version is available for Internet Service Providers (ISPs). This version is customizable, to include the logo of the ISP, for instance, and is sold at a negotiated unit price based on router volumes. The benefits for the ISPs are cost reductions via the offload of the router patch update tasks from their support centers.

慢一点儿

(HOLD ON) WHY SHOULD I INVEST ?

Proliferation of distributed cybercrime Harden Embedded Systems Promote Global Security

WHY SHOULD I (really) INVEST ?

16% 7% 25% €149,435.74 IRR PROFITABILITY ROI NPV € 845,000 Annual Costs 380k €

“ If you want total security, go to prison. There you're fed, clothed, given medical care and so on. The only thing lacking... is freedom. ” Eisenhower

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