Creating a Perfect Pitch Using Whiteboarding Siri Sood December, 2017

* Source: Google Images

* Source: Google Images

* Source: Google Images

* Source: Google

Whiteboarding Animation It takes 7 seconds to make a first impression. You get 1-3 minutes window of opportunity to get the audience engaged. Try not to be boring!

Today, you will learn: Why Whiteboarding? When to Use Whiteboarding? Process – Anyone can do it! Useful Software Live Demo: Make a Video in 5 Minutes

What is Whiteboarding? Why Whiteboarding? Combines Whiteboard and free hand drawing Presenter explains a product, concept, or idea etc. using a narrative in the background Why Whiteboarding? Easy to create simple, short videos that very captivating for the audience Rich content, visually appealing, and innovative Graphics and video can be extended with visuals, music, and narration

It’s FUN! Drawings are born in front of your viewers. You can create your own characters in the story – customers, management!

Perception… Reality… Difficult to create Too complicated Long Learning curve Lack of Experience Expensive Need professionals to create Time consuming Easy to create Simple Learn! Practice! Go! Less than 1 hour to learn Low budget Do-it-yourself 5 mins to 10 days

When to Use Whiteboarding Videos… Digital Marketing – Ideas to Boost Sales Demo or Explain a Concept, Product, or Solution (Explainer videos) Branding Corporate Videos: Differentiate Yourself Training and ELearning Help Videos (How-To Video Tutorials)

Process Workflow… Design the Concept Develop Script - Story Board Create Characters + Graphics + Record Audio Build Animation and Delivery (MP4/MOV) Develop Script - Story Board Start with a story design visually, either through a rough whiteboard image, or handwritten picture with blocks/concept explained. Follow-up with a proper script, it is the backbone of animation or whiteboarding: A strong script has all the important information without dragging on too much in length.  We recommend not going over 3 minutes as an audience will lose interest. Putting the time into writing a great script can save a lot of time further into the process as ideas and concepts will flow better from the start.  This means less chance of major changes at the later stage of an animation that can be time consuming. Connect the blocks with the script. Finalize the script after working together with all the stakeholders and complete the storyboarding. Prepare the Audio – the script will help during narration through voiceover or you can import any existing recordings you may have. Perform a dry run to make any final edits. Complete the final recording + whiteboarding using the whiteboarding/animation software. SCRIPTING AND STORYBOARDING Start simply - just visualize your audience. At the end of the video, what do you want them to think or feel or do? That's your objective. Now break that objective down into smaller steps. That results in your content outline - a list of "mini objectives" that get the audience from point A to point B. Next comes the creative part - coming up with visual elements to carry these content points. Sketch these if you can -- then write your actual script to match these visuals. VOICE RECORDING Adding your voice acting (dialog) or voice over (narration) is a snap. You can import audio files, record directly into the platform or even crowdsource professional actors – and get very fast turnaround! If you assign dialog to a character it will lip sync automatically. VISUAL EXCITEMENT You might think it's hard to get the characters and props moving around. It's not. We have templates and starters to get you started quickly. Customizing things is as easy as drag & drop. The menus are all WYSIWYG. Our libraries have literally thousands of characters, backgrounds and props. We also make it easy to import your own elements, such as a company logo, picture of a building or screen capture. AUDIO SWEETENING After "directing" the visual part of your video, it's time to polish the audio. Find just the right music track in our libraries – or import your own. Drop little sound effects here and there to really bring your moments to life. This too is just drag & drop. Adjusting the timing is as easy as sliding an icon left or right. PUBLISHING Once your video is completed, you can publish it on GoAnimate and embed it on your site. You can also export it as an HD quality video to keep on your computer or put on YouTube and other sharing sites. We also offer numerous one-clicking sharing options to major social networks and online marketing platforms.

Things to consider… Plan the timeline: 1-10 days depending on the complexity and graphical elements. Understand your audience -> customer needs -> key message. Build the story in a consistent and compelling way. Keep the video short < 3 minutes. Ensure your video is delivered to the right decision makers at the right time! Getting an overload of information crammed into an animation isn’t what animation is about.  It is about delivering information in a fun and engaging way.  People will lose attention and interest if an animation is too long.  We recommend no longer than 3 minutes, using that time to effectively deliver the important key words and messages in a fun way while meeting the customer’s needs. Animation depends on the customer need – Know your Customer. Tell your Story. Work together with the customer to finalize the script in a storyboard format. You need time for research and creative storyboarding. Can take anywhere between 1 – 3 days to create a professional whiteboarding video (depending on the complexity and graphical elements used in the video). Build the story in a consistent, compelling, and competent fashion to the right decision makers at the right time!

Useful Whiteboarding Software – Examples Video Scribe Explaindio Video Creator Easy Sketch Pro Video maker effects 2-D Animation: GoAnimate PowToon Biteable Animaker Wideo Rawshorts * Disclaimer: SAP does not endorse any of these tools – this is a compiled list of software from Internet.

Advantages of Whiteboarding Videos Affordable Engaging Quick to Create Build your Brand Increase your Online Visibility Boost your Sales Attract more Clients

Videoscribe Demo "This super-simple package lets you make whiteboard style animations, adding images, text, voice and music for a really professional finish in minutes."

GoAnimate Demo Voice – audacity https://www.powtoon.com https://www.youtube.com/watch?v=3OrppLbZwzA https://www.youtube.com/watch?v=h6Yo0B6Th5g https://www.youtube.com/watch?v=qCmFaVJiaTc https://www.youtube.com/watch?v=9JRW8G5fY9s https://www.youtube.com/watch?v=eVycvR9fKm8 https://www.youtube.com/watch?v=g6FDmPMZj3o

PERFECT PITCH!

Thank you! Siri Sood Senior Knowledge Manager s.sood@sap.com @SiriSood