White Bag Marketing IB Business

What is on drink labels? Name of Product Nutrition Facts – number of ounces Information on what the product does? Benefits Extras someone might get??????

Rules of the Game Partners Assigned Each group will get a white bag In the bag is a bottle of water A 3 x 5 card gives you your scenario You must develop: A Name for your product A marketing mix

Marketing Mix Product – packaging; brand name; logo Price – what should the price be; what should it communicate Place – where will your product be available? Promotion – How will you let people know about your new drink? IB Learning Objective Construct an appropriate marketing mix for a product

Marketing Assignment Design marketing strategies for given situations. Apply an appropriate marketing mix to the strategy How will you promote your product????? Above the Line promotion – what two types will you use?? Below the Line Promotion – what two types will you use?? Prepare a presentation on your product to the class

Continuation Finish your product presentation. How will you promote your product????? Above the Line promotion – what two types will you use?? Below the Line Promotion – what two types will you use??