By: Hannah Schultz And Garrett Pane Movie Maker By: Hannah Schultz And Garrett Pane

What We Had To Do Research and make a slide about the history of advertisement Identify and explain the different commercial strategies they use to sell products in a slide Choose a product to sell in a commercial Brainstorm ideas of how to make our commercial and take pictures of it Draw a layout on Pixie of our commercial and think of our props, script, and setting Make a 30 second commercial using Microsoft Movie Maker Export our commercial as a wmv Interview two students after they have seen the commercial Put our PowerPoint on our website

History of advertisement It all started in 3000 BC when the Sumerians invented marks that represented sounds and ideas. Then paper was invented in Egypt. In 1631, the first classified newspaper ads where put in the LA Gazette in France. Then in the 1700s the first magazine and the first dictionary where created. The telegraph and the eraser on the end of the pencil came in 1850s-1860s. Then, the amazing thought and invention of sound recording occurred in 1878. In 1914 the Federal Trade Commission regulated ads. Frank Conrad founded KDKA, the worlds first commercial radio station. Then the first TV commercial aired in 1930. In 1923, neon signage was introduced to the world. In the UK, online advertising takes 11% of media budget. This is how advertisement began with mostly advances to the technology and writing of our world.

Commercial Strategies Associate the product with luxury, beauty, family, fitness, happiness, etc. It could make these wear off on the user if they buy the product. Associate the product with fears like being unattractive, being in danger, unwanted weight, etc. Are you good enough? Fun toys Excitement Weasel words- deceptive phrases Bandwagon Scale This is the first slide in the PowerPoint that we used to learn all about different commercial strategies.

Product Nike Free Run 5.0 – Nike Free Run 5.0 – Nike Free Run 5.0 – Nike Free Run 5.0 – Nike Free Run 5.0 – Nike Free Run 5.0 – Nike Free Run 5.0 – Nike Free Run 5.0 – Nike Free Run 5.0 – Nike Free Run 5.0 --

Brainstorm

Storyboard Ideas 3 1 2

Cast and Script

How to Use Movie Maker 2. Add a title to your movie. 3. Type your title here and change the color in the bar on the top. 1. Click here and choose a video you have saved in your files that you want to make into a movie. 4. You can add music by clicking on the add music button on the top bar and choosing the song you would like.

How to Work Movie Maker (continued) 6. Or you can add another title, caption, a credits slide, and maybe even another video. 5. Now you can add the videos you would like by clicking the Add videos or photos button in the top bar. 7. Once your movie is complete you can click on the Save movie button in the right corner of the top bar and save it. Now you are done!

Resources The History of Advertisement March 20, 2013 http://www.nonlineagency.com/multimedia/the_history_of_adver tising/ Common Advertising Strategies March 22, 2013 http://www.slideshare.net/kjhatzi/common-advertising-strategies Nike Free Run 5.0 April 8, 2013 http://unlocked.footlocker.com/blog/2013/04/01/introducing-the- nike-free-run-5-0/ Images courtesy of Google Images.