AQA GCE Business Studies

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Presentation transcript:

AQA GCE Business Studies A2 UNIT 3 STRATEGIES FOR SUCCESS DEVELOPING AND IMPLEMENTING MARKETING PLANS Assessing Internal and External Influences on Marketing Plans © APT Initiatives Limited, 2009

Internal Influences on Marketing Plans Marketing & decisions over objectives Finance available Skills & ability of workforce Capabilities of plant, equipment

External Influences on Marketing Plans Customer needs, wants Competitors’ actions, S & W Legislation Social attitudes Economic Technological

Closing Comments Taking into account internal and external factors essential to ensure: Realistic marketing objectives, strategy Fair and appropriate judgements / modifications at review stage External factors often hard to predict thus, flexibility needs to built into plan – ensure: Timely response to changes Its appropriateness in achieving objectives

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