Travel Motivators

Definition Motivator promoter of an action to full fill a want or need

Motivators Relaxation Environmental Enjoyment and relaxation at places involving the sun, beautiful scenery, warm oceans, skiing, golf, etc Environmental Desire to experience different landscapes, view wildlife, enjoy outdoor recreation Photos safaris, diving a coral reef, ecotourism

Motivators cont. Cultural Desire to explore art, folklore, history, food, religion, language, drama etc of different people Business/Professional Business conventions, workshops, trade shows Meetings with business partners, suppliers and customers

Motivators cont. Adventure Desire for exhilaration, risk, challenge and exploration Participation in something ‘completely’ different Social & Family Visit family or relatives Desire to cultivate new relationships Social interactions

Motivators cont. Specialty Travel ‘Once in a life-time’ types of travel (e.g. Olympics, religious pilgrimages and health treatments)

Travel Motives of Canadian Tourists Being together as a family Feel at home, away from home Visit family & friends Warm climate Have fun and be entertained See maximum in time available Lakes & streams Meet people with similar interests Go to places where one feels safe Predictable weather

Travel Motivators & Types of Tourists

Wanderlust Definition – tourist who visits more than one destination and are actively seeking cultural experiences Motivators Curiosity about other cultures Wish to learn about them To participate in and enjoy a different culture Have an interest in and sensitivity towards the culture they visit; though not always understanding it.

Sunlust Definition – tourists that tend to visit one destination which is chosen for its physical character (e.g. sun, beach, water sports) Motivators Recreation, relaxation & entertainment A more passive recipient of cultural experiences and tends to expect culturally familiar forms of entertainment Does not seek learning experiences Simply looking for an opportunity to relieve stress of daily life