Advertising & Market Research Chapter 8: Marketing Advertising & Market Research

Advertising Creating Good Advertising Good advertisements sell products by making the consumer remember the brand name of their products or services. The four standard rules for creating good advertising are summarized as follows: Attract attention – develop a good headline Gain interest – make people want to read, watch, or listen Build desire – help the customer want your product Get action – always ask for the sale Advertising Advertising is the paid-for promotion of a businesses’ goods and services using a variety of mass media to target a market.

Advertising Did these commercials meet the four standard rules of good advertising? https://www.youtube.com/watch?v=cwb0VeYmP9Q https://www.youtube.com/watch?v=BCBEj3WjZtI&index=114&list=PL1Lu0za8YU8 GaKu8INFG5G1KQDuX5zjV-

Advertising Types of Advertising Common advertising classifications include Comparing Types of Advertising Advertisers use the following categories to help themselect which media to use for a certain product promotion. These eight categories are reach lead-time frequency mechanical requirements selectivity clutter durability costs direct-to-home – internet, radio, television, newspapers, magazines out-of-home – billboards, transit posters, restaurants, theme parks