The Business of Blogging By Larry Adamson Co-Founder: My Recipe Magic And Dad of the SixSisters
Get Set Up Making Money More Ways to Make Money Keep More of Your Money Taxes (Ugh!)
Create a Company Unique Name LLC IRS.gov – EIN (free) State – Name filing Local – Business License Namecheck.com Get Your URL ($12/yr)
Take Care of Your Money Accounting System Bank Account – Separate Paypal Account Debit Card vs. Credit Card Set a Budget, Live it
Protect Your Work Watermark Your Images Privacy Policy Secure Passwords Admin - change it No words, names or dates is the most critical!!! MyImage.com
Work to Live or Live to Work? Set a Schedule – Daily, Weekly, etc. Delegate - as much as you can! Accounting Social Media posting Web Design Ad Management Content is Your Valuable Asset Collaborate, Group Blog, Network
Make Some Money!! Pageviews are the Key Focus on Your Niche What Makes You Different? Why Would Someone Come to Your Site Karas Party Ideas Who is Your Audience? Write to them Use a Media Kit
Display Ads ATF and BTF How Many is Too Many? Standard Sizes (728x90, 300x250, 160x600) Affiliate Programs Paid per Item Sold Brands That Match Your Niche
What Should I Expect? Display Ads From $.30 to $1.00 to $4.00 per 1,000 ad views 10,000 pageview, 4 ads = $1.00 CPM Direct Sales rather than Media Companies Affiliate Programs 3% to 25% per sale CTR (Click Thru Rate) is critical eCommerce Average 10% of Clicks
More Ways to Make Money Sponsored Posts (Product Reviews) Amazon (48 hours worth) In-Image Ads (GumGum) Videos ($4 to $15 vCPM) Host others Create your own Text Links (Vibrant)
More Ways to Make Money (cont.) Target, WalMat Affiliates Commission Junction (Affiliate) Page Take Over (Skins) Social Media Posts (PO.ST) eBooks eCommerce (a Store of your own)
Track it, Track it, Track it 30% Taxes (Soc. Sec., Fed, State) Can I Deduct it? Hire Your Kids! Keep More Money
Type of Deduction Monthly Expense Monthly Tax Savings E-Store, Web Support, Conferences 5015 Cell Phone ($160 25% used for business) 4012 Hire Your Kids (up to $5,700 per year) Automobile miles ($0.56 per mile, 500 miles) Create Company Benefits (like Gym membership, Subscriptions, Dental, etc) Travel (include $2,000 of family vacation) Meals and Entertainment ($25, twice a week) Health Insurance for all LLC members Total Monthly Tax Deductible* $2,102$661 Keep More Money
Sunrise, Death and Taxes Income (Fed and State – 15%+7%) Use Schedule C for one person company Document and Track Social Security (15%) LLC vs. S Corp Sales Tax
Get Set Up Make Money More Ways to Make Money Keep More of Your Money Taxes (Ugh!)