Partnering with business community Dennis Troshak | West Bloomfield Parks & Recreation

Program Description Creating a platform to expand programing and education. Enabling business to engage with the community in a way so that when opportunities arise they are not strangers.

Project Scope Leveraging Parks & Recreations platform with the resources available from local business’s. Creating a Win Win opportunities for all stake holders involved Increasing opportunities for business to get involved and recognized in the community. Expanding programing and educational events offered by P & R Building relationships and aligning the interests of Business, the community, Parks & Recreation. Creating common goals for the betterment of the community May require more than one slide

Aligning strengths and opportunities Parks and Recreation strengths Business opportunities Ability to reach the community Efficient way to reach the community Tenure and Expertise Tangible ways to find insights into marketing impact Support of the community & government Credibility accelerators reason to join COC Unique Quality Facilities Access to new and authentic branding opportunities Parks and Recreation opportunities Business Strengths * Programing & Topic Expertise Topic expertise & programing ideas Volunteers for P & R programs Willingness to get involved Community Involvement Seeking click in opportunities Access to financial resources * Looking for deeper impact from marketing $

Opportunity Matrix: ex: SRG events ex: play ground Sponsor Money Time Resources Events Municipalities Small business Muni Storefront Programs Specific biz All All business Capitol improvements Specific/muni Community, Comm./business Vender opportunities Volunteer Community and business Strategic partnerships Specific to target

Success Factors Identify elements that are key to the success of the project, such as: Developing a relationship with chamber of commerce Know your community statistics: demographics (census stats) Always look for winning opportunities for all stake holders Understand your partners needs , what constitutes a win Make sure to appeal to the requirements of the decision makers Small requests don’t require 2nd signatures The farther out you are planning the higher degree of success for funding Provide tangible promotion(programs, eblasts, etc.)

Senior Resource Group of West Bloomfield chamber of commerce Chamber Director Parks & Rec coordinator Communicationsliaison Events Education Chamber Business leader Parks and Rec programmer

Implementation Tasks/activities Procedures Tools/technology Project change control process DYA: Define Your Acronyms! May require more than one slide

Stakeholders Small Business Chamber of commerce Parks and Recreation Barriers to entry to market to the community Business will join group to get involved with community Chamber of commerce Competition has diminished impact for general participation Community will get involved with group for efficiency with group Parks and Recreation Competition has diminished participation and funding Efficient connection, new opportunities and partners Community No central listing of opportunities , causing costs to go up for activities and less community options Access to subsidized programing, platform to meet people from business in a non -sales capacity Community leaders Always looking for new opportunities to help the busi Creates new ways to educate the community and promote local business's Large business Marketing opportunities have changed dramatically An opportunity to get scale in a community

Parks and recreations Value to local business

Schedule and Milestones Connect with COC Date Meet with business 2 Establish programs 3 Deliver to community 4

Impact Management Plan Stakeholders ROI Impact Owner Potential adjustments Business Community Parks & Recreation Community