STRATEGIC PLAN FOR 2013 Development for the Division of Student Affairs

Student Affairs Donor Base Parents (Specifically parents who have a freshman or sophomore at Auburn) Past Student Leaders Corporations or Organizations who have a interest in one of our three initiatives

Student Affairs Three Fundraising Initiatives 1. Leadership Initiative 2. Service Initiative 3. Wellness Initiative -Answers the question: What are our goals as a unit to promote the individual student.

Leadership Initiative Total Cost for one student to attend Leadershape is equal to $1000 For every $500 a donor invests the Division of Student Affairs will match an addition $500 to make it possible to send a student to Leadershape. Note: Please refer to Leadership one pager

Service Initiative The average cost of our domestic service trips is $500 The average cost of our international service trips is $1500 Countries our students have served internationally: Dominican Republic Ecuador Costa Rica Note: Refer to Service one pager

Wellness Initiative Recreation and Wellness Center External naming $10MM Internal naming $25K-$1MM Prevention and Recovery Center

Development in 2012 Money raised in fiscal year 2012 was $53, (not including Panhellenic Scholarships or the naming of the Recreation and Wellness Center Information Desk or Game Room) In October of 2012 we recruited 5 students to make phone calls to simply tell our past donors thank you. Our students reached 387 past student affairs donors during our first thank you- thon. Named 3 internal parts of the Recreation Wellness Center including: The Information Desk, the Game Room, and the Courtyard Area. Endowed four academic scholarships for the Panhellenic Council Created marketing materials for leadership, service and wellness. Collaborated with Chelsea Payne and Lady to Cox to form four templates through EMMA which will be used to cultivate and solicit our past and future donors on a weekly to monthly basis.

Fiscal Year Progress

Strategic Plan

1 st Quarter (January-March) Conduct face to face visits each month with potential donors Transition duties to new Development Coordinator (including the annual fund) Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness Gander Mountain Under Armour Alabama Power Bass Pro Shop Books-A-Million Iron Tribe Fitness The new Development Coordinator will build a market place store (through OIT) where donors may purchase a brick or plaque online Send monthly newsletter to past donors through Emma

1 st Quarter (continued) Continue to work through Thom Gossom to get our Global Service Initiative in front of Don Logan Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center Collaborate with ribbon cutting committee to work on a Recreation and Wellness Center Premiere night Use Emma as a means to solicit potential and past donors for brick and plaque campaign Work with Athletics to solicit Jason Duffner for naming opportunity in the Recreation and Wellness Center Locations of travel: 1. Montgomery 2. Birmingham 3. Atlanta 4. Nashville/Knoxville

2 nd Quarter (April-June) Conduct at least 20 face to face visits with donors each month Conduct premiere night in collaboration with Special Events (premiere night is tentatively scheduled the day before the ribbon cutting) Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center Send monthly newsletter to past donors through Emma Use Emma as a means to solicit potential and past donors for brick and plaque campaign Work through research in the Office of Development to start screening parents through Wealth Engine

2 nd Quarter (continued) Work with Athletics to solicit Jason Duffner for naming opportunity in the Recreation and Wellness Center Locations of Travel Birmingham Atlanta Tampa/Miami/Orlando (Florida) Huntsville Montgomery Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness Gander Mountain Under Armour Alabama Power Bass Pro Shop Books-A-Million Iron Tribe Fitness

3 rd Quarter (July-September) Conduct at least 20 face to face visits with donors each month Send monthly newsletter to past donors through Emma Use Emma as a means to solicit potential and past donors for brick and plaque campaign Use the information provided through Kinesiology and Extension to sell the naming of the Recreation and Wellness Center Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness Gander Mountain Under Armour Alabama Power Bass Pro Shop Books-A-Million Iron Tribe Fitness

3 rd Quarter (continued) Work through research in the Office of Development to start screening parents through Wealth Engine Identify Major Student Affair Donors/Prospects for the Presidents Suite (football) Locations of Travel Birmingham Atlanta Huntsville Asheville/Charlotte/Raleigh (North Carolina)

4 th Quarter Conduct at least 20 face to face visits with donors each month Send monthly newsletter to past donors through Emma Use Emma as a means to solicit potential and past donors for brick and plaque campaign Cultivate relationships with Corporations/Organizations that have a passion for recreation and wellness Gander Mountain Under Armour Alabama Power Bass Pro Shop Books-A-Million Iron Tribe Fitness Close Major Gifts

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