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Geographic Geographic segmentation tries to divide markets into different geographical units: these units include: Regions: e.g. in the UK these might be England, Scotland, Wales Northern Ireland or (at a more detailed level) counties or major metropolitan areas Countries: perhaps categorised by size, development or membership of geographic region City / Town size: e.g. population within ranges or above a certain level Population density: e.g. urban, suburban, rural, semi-rural Climate: e.g. Northern, Southern

Demographic Consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality.

Psychographic Psychographic segmentation is sometimes also referred to as behavioural segmentation. This type of segmentation divides the market into groups according to customers’ lifestyles.   It considers a number of potential influences on buying behaviour, including the attitudes, expectations and activities of consumers.  If these are known, then products and marketing campaigns can be customised so that they appeal more specifically to customer motivations. The main types of psychographic segmentation are: Lifestyle – different people have different lifestyle patterns and our behaviour may change as we pass through different stages of life.  For example, a family with young children is likely to have a different lifestyle to a much older couple whose children have left home, and there are, therefore, likely to be significant differences in consumption patterns between the two groups.  One of the most well-known lifestyle models, the “sagacity lifestyle model”, identifies four main stages in a typical lifestyle: Dependent (e.g., children still living at home with parents); Pre-family (with their own households but no children); Family (parents with at least one dependent child); and Late (parents with children who have left home, or older childless couples). Each group is then further subdivided according to income and occupation. 

Consumer A consumer is a person or group of people, such as a household, who are the final users of products or services. The consumer's use is final in the sense that the product is usually not improved by the us

Buyer A buyer is any person who contracts to acquire an asset in return for some form of consideration. When someone gets characterized by their role as buyer of certain assets, the term "buyer" gets new meaning: A "buyer" or merchandiser is a person who purchases finished goods, typically for resale, for a firm, government, or organization. (A person who purchases material used to make goods is sometimes called a purchasing agent.) In product management, buyer is the entity that decides to obtain the product. A buyer's primary responsibility is obtaining the highest quality goods at the lowest cost. This usually requires research, writing requests for bids, proposals or quotes, and evaluating information received.

Customer is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration.[1][2] Customers are generally categorized into two types: An intermediate customer or trade customer (more informally: "the trade") who is a dealer that purchases goods for re-sale.[3][1] An ultimate customer who does not in turn re-sell the things bought but either passes them to the consumer or actually is the consumer.[3][1]