RHETORIC By: K. Yegoryan.

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Presentation transcript:

RHETORIC By: K. Yegoryan

WHAT IS RHETORIC? “ Rhetoric is the art of ruling the minds of men” ( Plato 428BC-348BC) “Rhetoric is the art of discovering all available means of persuasion” (Aristotle) “Rhetoric is a union of wisdom and eloquence” (Cincero) “Ideal rhetoric is the good man speaking well” (Quintilian)

ORIGINS of Rhetoric Developed in Greece 4th century BC as a teachable discourse of persuasion. Used as a form of speech instructing listeners. Classical rhetoric- oratory devoted to political and legal purposes to accuse or justify, as well as speech on occasional ceremony

FATHERS OF RHETORIC Ethos, Pathos, Logos Sophists –teaching art of oratory and virtue of wisdom through paradoxical questions Isocrates- was against sophists, “rhetoric-true discipline of the soul.” Fitness for occasion-KAIROS” Plato- Rhetoric -appeal to achieve “Absolute Truth” through philosophy. Aristotle- Rhetoric is for decision making Ethos, Pathos, Logos Aristotle’s SYLLOGISM Syllogism: (A is B. B is C. Therefore A is C)

ROME Cincero- 5 cannons of rhetoric (speech making)-Invention, Arrangement. Delivery, Style, Memory (Today’s 5 P academic essay structure) Quintilian- revision and imitation approach (Today's Writing Process and importance of revision)

HISTORY OF RHETORIC Medieval to Enlightenment- Rhetoric as art of letter writing 16th century- Rhetoric in academia. The influential figure in the rebirth of rhetoric was Erasmus His work was published for 150 editions through Europe and became a school text. 17th century- England: several writers interested in rhetoric. The main focus was on style. Rhetoric was taught in Harvard.

HISTORY OF RHETORIC 18th century- Rhetoric as an argumentative writing style. The most influential school is Scottish Belletristic. Rhetoric was exemplified by such professors as Hugh Blair Modern Times- Rhetoric integrated into academic institutions. Rise of ads, photography, and media brought forth the new term “ Visual Rhetoric”

RHETORIC AND ACADEMIC WRITING Argumentative/Persuasive academic writing is developed upon the rhetorical appeals of ETHOS- Credibility of the writer trustworthiness, authority, language PATHOS- Engaging audiences’ emotions theme, visuals, stories, delivery LOGOS- Logical argument, reasonable for audience facts, shared wisdom, examples, definition, word choice, similarity

WHAT DO YOU KNOW ABOUT RHETORIC?

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