SEM A- Product Service Management

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Presentation transcript:

SEM1 1.04 A- Product Service Management PE - Employ product mix strategies to meet customer expectations PI - Explaining elements of the sport/event product

Product Service Management Concepts and procedures necessary to obtain, develop, maintain, and improve a product or service mix in response to market opportunities. Product: The goods and services a business will offer to its customers A. Choice of product: Will the business offer a variety of products? B. Packaging: Does the packaging protect the product and provide necessary information about the product?

Product Service Management Product Cont. C. Level of quality: What level of quality will the business ensure? D. Brand name: What brand name products will the business offer? E. Warranty: Will the business offer a warranty to its customers to ensure satisfaction

Categories of sport/event products. Sports Events Ones in which we participate Ones we just watch or hear, either in person or on TV, radio or the internet Athletes Ones that earn their income from the performance on the field (Professionals) Ones that are considered amateurs and perform for their own enjoyment Venues Ones that host only one sports team Ones that host multiple sports teams

Categories of sport/event products. Non-sport events Concerts Festivals Conventions Sporting goods Equipment Apparel Trinkets & Trash

Categories of sport/event products. Licensed merchandise a. Apparel (soft goods) – team and player specific b. Hard goods – equipment, toys, etc. Sports Media TV/Radio – Broadcast media Newspaper/magazine – Print media Internet – News, Info & Social Media Sport Services Lessons/camps Rented-goods services Owned-goods services

Unique characteristics of sport/event products. Branding The overall impression consumers get from it’s unique name, design or symbol. Characteristics of a good brand: Easy to recognize Stick out from competition Easily recognizable symbols It’s own personality Brand Image Your expectations of a brand based on previous knowledge T

Unique characteristics of sport/event products. Quality Consumers look for quality in areas of: Performance Durability Design Reliability Assurance Responsiveness Features

Elements of the sport product. Games Events Tickets Organization Facility Equipment/clothing Image

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