Trainee’s bookKabul – xx/yy February 2004 UNICEF - USI Project Business Management Training Seminar DRAFT DOCUMENT Trainee’s bookKabul – xx/yy February 2004

Agenda Introduction Finance and accounting management Marketing & sales management Logistics Human resources Final Exercise

The aims of Business are: 1 Introduction The aims of Business are: For an investor = TO MAKE PROFIT An entrepreneur invests money in a business because he thinks he can make profit. Example: A businessman accepts to invest 5 000 USD in a company. He becomes a shareholder of this company, because he thinks he can make money. For a country = WEALTH AND ECONOMIC DEVELOPMENT

… by being an ENTREPRENEUR 1 Introduction How do you make your business successful: … by being an ENTREPRENEUR 1. Take risk, invest. Be creative. 2. Know your own business: how much money you have, how much you can spend, how much profit you can make. 3. Know your market : Understand what consumers / distributors want, what your competitors do. Deliver what you promise. 4. Always deliver quality (quality of goods and services)

Let’s try to be creative 1 Let’s try to be creative Link those 9 points in 4 lines, without lifting up your pen. • • •

To be creative, you need to go beyond what limits your imagination 1 Creativity game • • • Think out of the box. To be creative, you need to go beyond what limits your imagination