Public Service announcements (psa)

What is a PSA Short messages produced on film, videotape, DVD, CD, audiotape, or as a computer file and given to radio and television stations

Advantages of Using PSAs Generally inexpensive Most places allow designer to include a telephone number for listeners/viewers to get more info Tend to be really effective at encouraging the audience to do something Can raise awareness in your issue

When to use them Nonprofit organization Specific announcement to make Time and place of a meeting/event Clear and easy-to-understand issue Requesting a specific action Going to be part of a larger media campaign

Before Writing a PSA Decide upon clarity and purpose of PSA What are your goals here? What do you want to accomplish? Survey your media outlets to best reach the audience Prioritize your media outlets Is your audience more likely to turn on a station that show: sports or prime time drama, country or rap, etc. When will your audience be most likely to tune into these stations

Writing a PSA Language should be simple and vivid Content should have the right “hooks” Phrases or words to grab audience attention Should request a specific action Choose points to focus on Brain storm Check your facts Identify a “hook” Funny Catchy Music Shocking statistic Emotional Appeal

Guidelines 10 seconds = 20-25 words 15 seconds = 30-35 words

Sample Radio Station PSA Script Use: Immediate: TFN* Time: 20 seconds Agency: Gay and Lesbian Alliance Against Defamation Title: “Day of Compassion” Main Point: Day of Compassion will be held June 20 Fifteen years ago, most people thought it couldn’t happen to them. Today we know better. AIDS has taken more than 320,000 lives nationwide. It could happen to someone you love. Turn on your radio or TV on June 20th and experience a Day of Compassion. It could save lives. Be aware. Be safe. Be compassionate. ### TFN – Until Further Notice

Lets look at some PSA’s http://www.youtube.com/watch?v=JqDkDtvw6VI http://vimeo.com/55111808 http://www.netliteracy.org/safe-connects/safe- connects-psas/ http://www.youtube.com/watch?v=2RUYkzJio24 http://www.youtube.com/watch?v=Y-Elr5K2Vuo http://www.youtube.com/watch?v=SG_Ozyn2N-o https://www.psacentral.org/campaignLandingPage.do? name=Shelter%20Pet%20Adoption&id=379&view=2 &fr=0&sortBy=distributionDate