Media Institutions - Advertising

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Presentation transcript:

Media Institutions - Advertising Independent Study Media Institutions - Advertising

Advertising Promote a Product Main aim is Profit Persuasive Main aim is Profit Large amount of research and capital is invested in advertising a product Companies advertise across a range of media…

Advertising Radio Television Sponsorships Cinemas Football TV Programmes Cinemas Magazines and Newspapers Billboards Internet Mobile phones

Advertising Standards Communications Authority Adverts must be “honest, decent, legal and true” Respond to public complaints Broadcasting Authority Regulates licensing, fair competition etc

Advertising Standards Ethical? e.g. advertisement of alcohol Censorship? Do companies consider what is in the public interest?

How Advertising Influences Takes into account viewers knowledge, anxieties etc Focus groups and surveys Place adverts strategically Promote a brand identity Many companies sell similar products Shampoos, washing up liquids, soft drinks… Look at the different marketing strategies of Coco Coal and Pepsi

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