Sherri Parson & Trisha Ballester | Advocare The New Flavor Sherri Parson & Trisha Ballester | Advocare
Creamsicle Flavor The new face of weight lose has a brand new flavor waiting for its customers to enjoy.
Introduction We are working with Advocare to introduce a new flavor to the meal shake replacement program. Our shake is called creamsicle, and it the best tasting shake to enjoy on a warm summer day, or any day! May require more than one slide
Product Our meal replacement shake will allow you get the nutrition's that you need with out sitting down for a meal Creamsicle flavor is a new fresh flavor that people will love!
Target Market U.S middle, to upper class, men, and woman Stay at home moms Working upper class Athletes People trying to get fit
Place Our creamsicle shake will be sold online as a specialty product Can be ordered through your local AdvoCare representative, or directly through the website May require more than one slide
S.W.O.T Strengths Offering new flavor Health benefits Wide variety of customers from health field to professional athletes Helps fight obesity Well established brand, so it wont be hard to introduce a new flavor
S.W.O.T Weaknesses Opportunities How the audience will adapt to a new flavor Opportunities Huge audience Good profit Growing trend
S.W.O.T Threats Being in a market with lots of competition Jenny Craig Weight watchers With all of these sometimes it can be hard to stay competitive
Price and Promotion Price strategy is to keep pricing low $5.00 a package $130.00 for a 30 day supply We will offer a Promotional code when placing a second order Promotional code will be valued at 10% off Free shipping on a order over $150.00 in the United States
Conclusion The creamsicle meal replacement shake has all the nutrients you will need and can be taken with you on a busy day. The cost is only $5.oo a drink and they have a shelf life of a year. This should be hitting the market by the end of May 2017. Advocare is the company with this new great flavor.