Marketing Strategy

Objective Drive registrations for the client’s event via their landing page

Targeted Demographic Sex: Males Age: 35 plus Occupation: Professionals & Business Owners Salary: £40k+ per annum Interests: Investments, Trading, Forex, Stocks & Shares, Entrepreneurship, Wealth Management

Conversion Optimisation Formula

Marketing Campaign Structure New Leads Old Leads (Remarketing) Social Media PPC Campaigns Content Marketing Email Marketing (Newsletter) Google AdWords LinkedIn PPC Landing Page (Signup – Conversion)

Keyword Research (Google) - Nigeria

Keyword Research (SEMRush) - Nigeria

Content Marketing Write a few blog articles that will drive awareness and pique interest: 400 – 700 words New & Unique Relevant topics SEO optimized Shared on all available social media profiles (utilize Buffer/Hootsuite or other similar scheduling & social media management software) Lead to the landing page with internal links

Social Media Marketing Based on our targeted demographic, LinkedIn is the ideal social media network to leverage for leads. LinkedIn’s user base 2016 stats: 79% over the age of 35 79% males Professionals & Business Owners Twitter is a second option. Even though Facebook is the leading social media network based on sheer traffic volume and number of registered users, it doesn’t appeal much to our targeted demographic. That being said if the budget allows it we should invest in a PPC campaign Platforms to utilize: LinkedIn Twitter Facebook

LinkedIn User base Demographics

Actionable Social Media Practices Facebook (Group/Page) Twitter LinkedIn Share the posts from the blog Use the 3:1 formula – for every 3 relevant and engaging posts, we promote the landing page URL once Community management: always reply and get back to every user who asks a question or makes a comment in a timely and polite manner

LinkedIn PPC Campaign – Spec Ads Since LinkedIn is our promising network that fits our selected demographic best, we should invest in a PPC campaign

Facebook PPC Campaign - Settings Locations: Nigeria (Everyone in this location) Age: 35 – 65+ Gender: Men Languages: English Optimisation for advert delivery: Link Clicks Bid amount: Automatic When you are charged: Link Click (CPC) Advert Scheduling: Run adverts all the time Delivery type: Standard Interests: Financial market Foreign exchange market Forex Currency Trading Forex Online Trading Forex School Online Forex Trading System Investing online Online Forex Trading Professional Forex Trading Share (finance) Stock market Trading forex Wealth management Entrepreneurship

Facebook PPC Campaign – Spec Ads

Competitors’ Ads Analysis /w SEMrush

Google AdWords PPC Campaign Campaign Type: Search Network with Display Select – All Features Include Search Partners Location: Nigeria Language: English Delivery Method: Standard Bid Strategy: Manual CPC / Maximize Clicks Default Bid: Depends on our possible ROI and budget ~ £3.70 suggested CPC for first page results based on Google & SEM Rush analysis

Google AdWords PPC Campaign - Spec Ads

Landing Page Optimisations Mobile-optimised (Responsive or Mobile Versions available) SEO-optimised Depending on time and budget we should run A/B testing on different landing page options (CTAs, Copy, Colours, Design, Flow, Layout, etc.) to improve CTR

Bonus / Additional Channels to Consider Depending on the budget and the desired reach we could also utilise the following marketing channels: Display advertising (CPM or CPC) on high traffic relevant websites/blogs Affiliate marketing – offer commissions for successful conversions to local niche influencers Offer sub-affiliate / IB (introducing broker) programs to grow exponentially