What’s the QUESTION? Do Now! It is what the business wants to achieve. It is a statement of a business’ goals and its purpose The measurable target of how a business achieves its aims This is a statement which shows the business’ vision and values e.g.

Do Now! WHAT IS A BUSINESS AIM? It is what the business wants to achieve. It is a statement of a business’ goals and its purpose WHAT IS A BUSINESS OBJECTIVE? The measurable target of how a business achieves its aims WHAT IS A BUSINESS MISSION STATEMENT? This is a statement which shows the business’ vision and values e.g.

2.1.4 Framework for activity – aims, objectives and mission statements Lesson Objectives Define Key Terms Identify the main aims of businesses Explain the importance of business aims Identify business objectives Explain the importance of business objectives Explain the importance of a mission statement Answer exam questions on the topic

In the exam… Types of exam questions “Identify a suitable aim for Business X” 1 mark “Explain two reasons why it is important for Business X to set business aims” 4 marks “Explain two reasons why it is important for Business X to have a mission statement” 4 marks SKILLS I NEED IN THE EXAM: Identify and explain the importance of aims, objectives and mission statements Give examples of business aims, objectives or mission statements for a business we have studied

Key Concepts:

Key Concepts:

Key Concepts:

Plenary Lesson Objectives Define Key Terms Identify the main aims of businesses Explain the importance of business aims Identify business objectives Explain the importance of business objectives Explain the importance of a mission statement Answer exam questions on the topic