Effectively reaching the target audience Advertisers use specific methods to persuade buyers to purchase their product Possible audiences: Children Families Single men/women Teens Young adults Elderly/retired …what strategies might advertisers use to reach each of these groups?

What age group might this be targeting? Children? Teens? Young adults Families? …how do you know?

What age group might this be targeting? Children? Teens? Young adults Families? …how do you know?

What group might this be targeting? Children? Men? Women? Families? …how do you know?

…and this?

What group might this be targeting? Children? Single women? Single men? Families? …how do you know?

What group might this be targeting? Children? Women? Men? Families? …how do you know?

…and this?

Tonight’s Homework Bring in three advertisements, either print or non-print that you can begin analyzing during class tomorrow. You may not use any of the examples you’ve seen in class.

Checking in… Today’s targets were: Students will be able to differentiate between the three ways advertisers create perceived values. Students will recognize how advertisers effectively reach their target audience. On your bellwork chart, give yourself a number below that corresponds to how you are currently feeling about today’s targets… 4: I could easily teach someone about today’s targets. 3: I would be a little hesitant teaching someone else, but I think I have a decent understanding. 2: I still have (a) question(s) about today’s targets such as…(write your question(s) on your bellwork chart, and I’ll answer them tomorrow!). 1: I am completely lost, and I’d like to meet with you on…(write your availability on your bellwork chart, and I’ll schedule a time to meet!).