Explain Components of Advertising

Slides:

Advertisements

Similar presentations

Chapter 20 print advertisements Section 20.1 Elements of Advertising

Advertisements

1 ©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Preparing Business Reports

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

Ad Layout Design A rough draft that show the general arrangement and appearance of a finished ad.

5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Print Advertising #4 Today I will: Engage in the fundamentals of print ads So I can: understand print ad elements, and see as a consumer how print ads.

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

BASIC PRINCIPLES OF DESIGN DESIGN, MULTIMEDIA, AND WEB TECHNOLOGIES (DMWT)

Advertising Displays and Merchandising. What is Advertising? Advertising is any form of non-personal communication about a product or service. Advertising.

Sales and Service Chapter #5. What are the types of advertising? u Newspaper u Magazine u Direct Mail- low cost, few people, junk mail u Radio u Television.

Creative Execution Art & Copy.  Design refers to how the art director, graphic director or designer chooses and structures the elements of an ad.  Various.

Chapter 20 Print Advertisements

Marketing Essentials Essential Elements of Advertising

Journalism Terms All about design Presented by Karen Wagner.

Section 20.1 Elements of Advertising Chapter 20 print advertisements Section 20.2 Advertising Layout.

Creating visually attractive and appealing publications.

Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.

Graphic Design. Posters serve a variety of purposes, from advertising corporate events or the latest movie to labeling a science project or providing.

Elements of Advertisements 7 th Grade 2.10 To understand the key elements of a print advertisement and the intended effects on an audience To create an.

Preparing Print Adschap.20pp Advertising Campaign– the creation & coordination of a series of advertisements (both broadcast & print) Advertising.

Adobe Illustrator.  Graphic design can be thought of as a visual language that is used to convey a message to an audience.  A graphic design is a visual.

GOLDEN PRINT ILLUSTRATION PURPOSES Attract Attention: Most cases it is necessary but not sufficient. See Exhibits 13.1 on page 409. Make the brand heroic.

Graphic Design. What is it? Process of combining text and graphics to communicate an effective message through the design of logos, graphics, brochures,

Creating Basic Elements of a Newsletter Chapter 10.

SEM A - Promotion  PE – Understand the use of an advertisement’s components to communicate with targeted audiences  PI - Explain Components of.

Marketing Essentials Section 20.2 Ad Layouts

Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

3.03 Explain Components of Advertising. WHY ADVERTISE? Advertisements all aim to: – Attract attention – Arouse interest – Create desire – Stimulate action.

Web Site Development - Process of planning and creating a website.

D ESIGN P RINCIPLES 1 “The point of design is to encourage and facilitate communication between the viewer and the media being viewed. Effective design.

3.03 Components of Advertising. Parts of a Print Advertisement Headline: Large text at top of ad Headline: Large text at top of ad Illustration: picture/graphic.

SEM-3 Parts of a Print Ad Find examples of print ads that display the following characteristics in each slide.

Section 20.1 Elements of Advertising Chapter 20 print advertisements Section 20.2 Advertising Layout.

January 13, The following are the four fundamental elements of print media (may also apply to other media) 1.Headline 2.Copy 3.Illustrations 4.Signature.

Basic Principles of Design SWBAT produce double page spreads utilizing all 6 design principles.

Preparing Print Advertisements

3.03 Parts of a Print Ad Find examples of print ads that display the following characteristics in each slide.

Creating Newsletters with Appropriate Elements

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

What is a magazine? Periodical

Basic Design Principles and Hazards to Avoid

5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Principle Design In Vector Graphic

Chapter 20 Print Advertisements

Microsoft Publisher 2010 Illustrated Introductory

Microsoft Publisher 2010 Lesson 2

Explain Components of Advertising

Principles of DESIGN.

Advertising Design Principles

Design Principles Graphic Arts.

Explain Components of Advertising

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

Explain Components of Advertising

Layout & Design.

Design Principles Rvsd. Feb 2016

Applications Software

The good, the bad, & the ugly…

Elements of Advertisements

SEM A - Promotion PE – Understand the use of an advertisement’s components to communicate with targeted audiences PI - Explain Components of Advertising.

Sales and Service Chapter #5.

Microsoft Publisher 2010 Lesson 2

“The point of design is to encourage and facilitate communication between the viewer and the media being viewed. Effective design initiates this connection.

Developing Effective Print Advertisements

Bell Ringer Activity Divide the class into groups of 4 or 5. Have each group imagine that it manages a creative services dept. at an advertising agency.

How would you promote your fashion line?

Microsoft Publisher 2010 Lesson 2

Presentation transcript:

Explain Components of Advertising 3.03 Explain Components of Advertising

Terms and Purpose Headline – Most important element of an ad Purpose: Get attention, Select an audience, and Deliver a complete message Illustration – Image within an advertisement Purpose: Convey a message, educate, attract attention Identification – Identify an item and relate it to a personal experience or a business Purpose: Make connections with a product

Headline Examples "Are you guilty of these 7 common dating Sins?" (Creates Curiosity) "How to get your cooking bragged about“ (Curiosity) Quick Relief for Tired Eyes“ (Precise Solution) How to save over 15% on auto insurance before Nov 20th“ (Incentive to Act)

Identify the advertising elements we just talked about: Headline Illustration Identification

Identify the advertising elements we just talked about: Headline Illustration Identification

Terms and Purpose Copy – Text of an advertisement that delivers the sales message Purpose: Catch and hold attention, encourage action, point out product features or uses Layout – Design of size, color scheme, graphics, object and text placement to send intended message to the target audience Purpose: Organize information in a logical order White space – Areas between type and images in a magazine ad or web page, etc., that is blank Purpose: Attracts attention FIRST, Balances design and helps rest your eyes,

Copy Techniques Intimidate Qualification Needed Guarantees Repetition limited quantities are available Qualification Needed Only a select few will qualify Guarantees Money back guarantee if your not satisfied Repetition Relieve back pain forever” and then later say “Eliminate back pain permanently”

Layout Examples

Using Illustrations to Focus Attention When watches are at 10:10, it looks the cleanest and most symmetrical, shows the brand name, or logo, which is usually just below the center of the face. Plus there is a natural line of symmetry which is aesthetically pleasing for the buyer, the clock appears to be smiling, and the ‘V’ shape stands for victory.

Dissecting an Advertisment http://ezinearticles.com/?Creating-the-Perfect-Advertising-Headline&id=544676