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Toastmasters Leadership Institute Club Officer Training Winter 2018-2019

First Impressions Gina Salcedo, DTM District 31 Director

Attracting Guests to Your Club Christine Lewis Program Quality Director

Your Club is Looking GOOD!

Traditional Open Houses are not the only answer to grow your club! Special Events “What got you here, will not get you there!” Traditional Open Houses are not the only answer to grow your club!

Question & Answer Sessions Q&A sessions provide value to your community by showcasing either individuals who can convey the importance of developing leadership & communication skills Examples Include: Toastmasters Q&A Session Senior Manager “Fireside Chats” Video Content Show & Share

Organizational Collaborations Collaborating with either another local non-profit or community/company event can allow a unique marketing opportunity for your club and serve as a potential club public relations campaign resource Examples Include: Serve as a TEDx speaking coach Be a TEDx speaker Host/Co-Host a local event as a “partner” Join a local podcast as a club TM rep

Networking Toastmasters originally spread by word of mouth and this strategy still holds weight today. Attending or holding local networking events/workshops allows you to speak to your market pool directly, and figure out how you can best serve them through Toastmasters! Examples Include: Success Leadership/Communication Series Workshops Local Speaker Series Events

Summary You can’t just look the part, you also have to show the part to attract and obtain new members! Go out there and show the value of your Toastmasters club!

Moments of Truth Dave Burton Logistics Manager

Moments of Truth In a moment, a person forms an impression based on their experience at that particular time. The impressions formed are known as moments of truth. 3

Toastmasters’ Moments of Truth First impressions Membership orientation Fellowship, variety, and communication Program planning and meeting organization Membership strength Achievement recognition 4

Club Continuity Keeping those moments Positive Succession Planning New Officer mentoring Toastmasters Year Transition Start Now Link to Succession Planning Webinar https://www.youtube.com/watch?v=C5-3rVt3axs 4

Guest to Member Trio Gina Salcedo Christine Lewis

Explain the Skit Bring up the officers, have them each read their role , then we will move into the guest skit Add succession planning to the skit

Disclaimer The skit you are about to observe is not a real event. The officers demonstrating the skit are reading from prepared scripts that may not represent their own ideas and thoughts. This is for fun and learning ….

Roles Narrator/Moderator Guest Gina Salcedo Anthony Alexander

Starring Your Club Officers Treasurer VP Membership VP Education President Secretary VP Public Relations Sgt at Arms Guest Treasurer first , goes up , and gets started , then the nexgt officer.

From prospect to guest member

Guest receives a guest packet and signs Guest Book

New Member… What’s next? Orientation for the New Member Add them to the club website Get them involved in club meetings Offer assistance for getting started online Animate these

Keeping Your Members Division I Director Joe Pond

A Toastmasters club is most beneficial to its members when operating at charter strength, which means 20 or more active members. # Members 1 - 19 20 - 39 40+ Not enough members for sustainability Just right – focus on maintaining Club might consider splitting to add more opportunities for all members

Value of retaining members goes beyond the numbers Membership diversity, enriches all aspects of club programs Greater depth of leadership and collaboration New faces, ideas and speeches make the Toastmasters experience more enjoyable and worthwhile for all members.

Club quality is the most important factor to membership retention

Healthy Club Culture Meetings are organized and productive Friendly welcoming culture Club supports member development Good mix of new and advancing members

Know Your Members Request updated member profiles once a year Are members achieving their goals? Are they fully engaged? Do they need more growth opportunities?

Check In With Your Members New members Members whose attendance has dropped off Established members -- Weekly -- ASAP -- Every 3 to 6 months & A couple months before renewal time

Pre-break Announcements Gina Salcedo, DTM District Director

------ Break 10 Minutes ------

Breakout Sessions TLI Leadership Team

Session Session Leader Leadership Strategies Education Dynamics Community Growth Session Leader Gina Salcedo Christine Lewis Anthony Alexander

Incentives, Opportunities, Events Trio

Spring Contest Timelines Table Topics & International February 28 Last day for Club Speech Contests March 1-31 Area Contests April 1–30 Division Contests Division Contest Winners compete at the District Contest during the Spring Conference 1

Webinar Series on District31.org! Conflict Resolution  3/21 What the heck is a proxy vote anyway? 4/18 Posting Video on Social Media  5/9 Setting Expectations  6/13

Triple Crown Award Any unique combination of 3 awards listed below Competent Communicator Level 1 Competent Leader Level 2 Advanced Award Level 3,4 or 5  

Grow your Club’s Membership $50 for a club open house Get your club on Meetup.com Details at district31.org/resources/open-house-reimbursement/

Club Coaches Wanted! Help rebuild a club with under 12 members Earn Club Coach Recognition District Officer Credit(Just Added)

You Deliver, We Deliver! Growth Incentive Aligned with the “Talk Up Toastmasters” Campaign How to earn it: Add at least 5 new members between 2/1/19 and 3/31/19 Win a pizza or bagel party!! delivered your meeting by your Division Director!

Four Points by Sheraton Norwood, 1125 Boston Providence Turnpike, Norwood, MA conference.district31.org

Conference Sponsorship PLATINUM GOLD SILVER BRONZE $5,000 $2,500 $1,000 $500 Each Sponsor Level has options for conference marketing, tickets and VIP status for more information go to conference.district31.org/sponsors/

Ride the Treat Train Training Incentive How to earn it: Train at least 5 officers in one TLI season **Clubs can win in each season Win something sweet for your entire club! Delivered to your meeting by your Area Director! Be sure to schedule your delivery within 2 weeks of notification of earning the incentive. This Photo by Unknown Author is licensed under CC BY-SA

Q&A Gina Salcedo, DTM District Director

Please fill out the survey! Only 10 questions 

Questions? Answers!

It’s Raffle Time !

Thank you!