The Need for Sponsorships Sponsorship proposals are the means to raise money for an organization/individual event, campaigns, marketing programs, etc. Sponsorships also benefit the sponsor in a way that his brand is publicized and gets due recognition.

Here are few important factors to consider while preparing a proposal. Providing enough information about the target audience and the way you would make them reach the potential sponsor will raise interest in your proposal.

Sponsorship Proposal Template

Executive Summary Executive Summary: First point. The executive summary presents before the sponsor, precise points/reasons as to why should they support your organization.

Information about the Company Background Information about Company Background: It should present strong points about the benefactor's company. Presenting information pertaining to accomplishments, expertise, experience, etc., helps you gain the trust of the sponsor.

Project Information Project Information: The most crucial. The benefits that can be received by the sponsor are included in the section.

Market Information Market Information: Detailed information about the market that is collected by the benefactor. It gives the sponsor an idea of the target audience he/she could reach through the event/program.

Pitch Pitch: Includes the price of sponsorship. Financial needs of the benefactor should be clearly presented in the section. Period of the project and due dates of payment

List of Benefits List of Benefits: A detailed account of all the benefits that a sponsor receives from the deal are provided in this section.

Plan for Marketing Plan for Marketing: Measures undertaken by the benefactor to promote the program/project are enlisted in this part of the document.

Summary Summary: It is the last and most important part of the sponsorship proposal. The information in this section includes the list of board of directors, current sponsors of the company, media clippings, etc.