How to Build Your Business Model How should I start? Ali Hilli

The Speaker About… Educational Background: Work Experience Ali Hilli Bachelor in Software Engineering - AAU Master in Business Administration – NYiT Certified Photoshop Designer Work Experience Consulting Member in TAG EPDForum Co-Founder and VP of Product @ Appslab Entrepreneurship Consultant @ Zain Iraq Chapter Lead @ StartupWeekend Powered By Google For Entrepreneurs Trainer and Consultant @ Icon-Institute Jordan / Iraq Ambassador and Chapter Lead @ Techfugees Ali Hilli Entrepreneur Alihilli.com

Explore We’re Going to … What is Entrepreneurship? Introduction to Business Planning The Business Model Canvas Pillars The Business Model Canvas (Costs vs. Revenue) The Marketing Mix , supply and demand, aida model... The Marketing Strategies and Customer Decision Ladders Alihilli.com

Day one

Who is the Entrepreneur What is Entrepreneurship and… Who is the Entrepreneur An Entrepreneur is everyone who thinks outside the box to reach a better result, create more chances, solve problems or develop a phase… Entrepreneurship is not only focused on things related to Information Technology! Challenging: The Environment Myself The Foundations WHAT ELSE? Alihilli.com

INDICATORS ENTREPRENEURSHIP… KAM K4D KEI EPE KAM (Knowledge Assessment Methodology), an Internet-based tool that provides a basic assessment of countries’ and regions’ readiness for the knowledge economy K4D the World Bank Institute’s Knowledge for Development (K4D) Program has developed the Knowledge Assessment Methodology KEI The Knowledge Indexes were designed as an interactive tool for benchmarking a country's position vis-a-vis others in the global knowledge economy. It was created by the World Bank Institute using the Knowledge Assessment Methodology (KAM) EPE Entrepreneurship education seeks to provide students with the knowledge, skills and motivation to encourage entrepreneurial success in a variety of settings. Variations of entrepreneurship education are offered at all levels of schooling from primary or secondary schools through graduate university programs. Alihilli.com

KEI Alihilli.com

MOTIVATORS ENTREPRENEURSHIP… SELF MOTIVATORS ENVIRONMENT MOTIVATORS MENTORS, CONSULTANTS, DIRECT LEARNING, INDIRECT LEARNING ENVIRONMENT MOTIVATORS LEGAL FRAMEWORK, ENTREPRENEURIAL INSTITUTES, ENTREPRENEURSHIP CULTURE, MEDIA, INFRASTRUCTURE SOCIAL MOTIVATORS PROFESSIONAL SERVICES, INCUBATORS, OTHERS ECONOMIC MOTIVATORS INVESTORS, MICROFINANICE INSTITUTES , OTHERS Alihilli.com

IMPACTS ENTREPRENEURSHIP… INDUSTRIAL IMPACT ECONOMICAL IMPACT GOVERNMENT PERSONAL IMPACT ECONOMICAL IMPACT SOCIAL IMPACT Alihilli.com

تجارب شرق أوسطية... لبنان Alihilli.com

تجارب شرق أوسطية... مصر Alihilli.com

الأمارات تجارب شرق أوسطية... UAE Vision 2021 “UAE will harness full potential of its National human capital by maximizing the participation of Emiratis, encouraging entrepreneurship, and nurturing home grown public and private sector leaders while attracting and retaining the best talent. By stimulating home grown Entrepreneurship and attracting foreign direct investment, our economy will mature into a model of sustainable and responsible growth that will ensure long term prosperity for all Emiratis. A new class of entrepreneurs will be nurtured and supported with the help of practical programs, such as start up-incubators. In a national effort, UAE will cultivate a healthy risk raking culture where hard work, boldness and innovation are rightfully rewarded. Legal frameworks and government services will be designed to provide business with the efficient environment that they need in order to grow, thrive and commercialize innovative ideas.” Alihilli.com

الأردن تجارب شرق أوسطية... الصدمة : ياهوو و مكتوب! مجمع الملك حسين للأعمال المدينة الأعلامية قوانين الحاضنات مؤسسات الاستثمار الحكومية والخاصة برامج التعاون الدولي (مثال : برنامج الدعم الألماني) Alihilli.com

Half-baked… activity Alihilli.com

The Business Model canvas Alihilli.com

The Business Model canvas Alihilli.com

Value proposition Alihilli.com

customer segments Alihilli.com

Marketing channels Alihilli.com

Customer relations Alihilli.com

financial revenue Alihilli.com

Day Two

key resources Alihilli.com

key activities Alihilli.com

key partners Alihilli.com

financial costs Alihilli.com

example Lemonade stand Alihilli.com

costs Types of … Cost Types: Direct and indirect costs One time and accrual costs Fixed and variable costs COST TITLE DIRECT/INDIRECT ONETIME/ACCURAL FIXED/VARIABLE RENT ELECTRICITY BILLS PRODUCTION

Streams of… revenue

BREAKEVEN… POINT

market… Supply & demand

projection Annual… Average Increase in Total Orders 0.37 Average Dropped Order 0.05 Average Accepted Orders 0.95 Average Order Amount 35000 Average Commission Rate 0.08 Average Dollar Conversion 1250 Subscription Fees 50000 Setup Fees 125000 projection Forecasted Assumptions May June July August September October November December Total Orders 2,391 3,275 4,487 6,147 8,422 11,538 15,807 21,655 Accepted Orders 2,271 3,111 4,263 5,840 8,001 10,961 15,016 20,572 Rejected Orders 120 164 224 307 421 577 790 1,083 Restaurants Revenue 79,489,113 108,900,084 149,193,115 204,394,568 280,020,558 383,628,164 525,570,585 720,031,702 Commission in IQDs 6,359,129 8,712,007 11,935,449 16,351,565 22,401,645 30,690,253 42,045,647 57,602,536 Commission in USDs 5,087 6,970 9,548 13,081 17,921 24,552 33,637 46,082 Subscription Fees Revenue in IQDs 2000000 500000 Setup Fees Revenue in IQDs 5000000 7500000 10000000 12500000 Setup Fees Revenue in USDs 1600 400 Subscription Fees Revenue in USDs 4000 6000 8000 10000 Total Revenue in IQDs 11,859,129 16,712,007 19,935,449 26,851,565 32,901,645 43,690,253 55,045,647 73,727,536 Total Revenue in USDs 9,487 13,370 15,948 21,481 26,321 34,952 44,037 58,982

Day Three

Kotler’s Marketing mix

MY EARLY CUSTOMERS

Aida… model

Product’s Life cycle

Product’s Life cycle

Day four

Final… orientation