Project : Foodhall@Palladium Project objective: Explore the current segment of groups expansion strategy and brand equity into an elevated level of.

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Presentation transcript:

Project : Foodhall@Palladium Project objective: Explore the current segment of groups expansion strategy and brand equity into an elevated level of front end experience integrated with goods and services . This tangible experience was a successful prototype for the groups’ integrated food strategy . Location : Palladium,Mumbai,India Size 15000 square feet Project : Foodhall@Palladium

Creating brand values : family,trusted,service focused,fresh,trials,friendly & approachable …

Integrating macro strategies of translating vision, market differentiation & capitalizing on value opportunities researched to micro planning from square footage productivity ,merchandise planning integrated with space, products & service design.

Converting plans into tangible outcomes

Encouraging trial & reconfirming freshness

Open spaces & integrated visual communication

Integrated visual communication encouraging impulse

Integrated visual communication encouraging impulse

The outcome has been extremely positive with a twin effect on achieving targeted sales and footfalls with the achievement of added consumer profile in the groups delivery basket . The overall success of the prototype store has been a springboard for the Group’s confident expansion in this format . “ ”