Fritz: A California Winery Producing a Variety of Wines Tiburon Research March 25, 2019

Fritz Comments 2 Founded in XXXX Based in Dry Creek Valley, CA (Sonoma, CA) Web site: www.fritzwinery.com Source: 4/14/07 Fritz Winery Web Site; 5/18/01 Ambrosia Catalog; 4/19/01 Ambrosia Catalog; Tiburon Research & Analysis 2

Fritz was Founded in XXXX and Has Subsequently Evolved through its Early, Middle, & Recent Phases History Fritz Founded Fritz Today Early Phase Middle Phase Recent Phase Approximate Dates: XXXX XXXX - XXXX XXXX - XXXX XXXX - 2019 2019 Key Steps: XXXX: Fritz founded XXXX: -- XXXX: -- XXXX: -- Source: Tiburon Research & Analysis 3

Fritz was Founded in XXXX Comments Founded in XXXX Based in XXXX Source: Tiburon Research & Analysis 4

Fritz is Not a Frequent Advertiser Comments -- Source: Tiburon Research & Analysis 5

Fritz Has a Web Site with XXXX Core Sections, Including __ -- -- -- -- - -- Source: Tiburon Research & Analysis 6

Fritz is Not a Frequent Acquirer Comments -- Source: Tiburon Research & Analysis 7

Fritz Has a Charitable Giving Program Comments -- Source: Tiburon Research & Analysis 8

Fritz Has Employees Fritz Employees 9 Source: Tiburon Research & Analysis 9

Fritz Has Planted Acres Source: Tiburon Research & Analysis 10

Fritz Produces Tons of Grapes Source: Tiburon Research & Analysis 11

Fritz Produces Gallons of Wine Source: Tiburon Research & Analysis 12

Fritz Produces Cases Fritz Cases Produced 13 Source: Tiburon Research & Analysis 13

Fritz Generates Revenues ($ Millions) Source: Tiburon Research & Analysis 14

Fritz Earns $___ Million Net Profits ($ Millions) Source: Tiburon Research & Analysis 15

Fritz Produces a Number of Varietals, Including… -- -- -- -- -- Source: Tiburon Research & Analysis 16

Fritz’s First Varietal is ___ Comments -- Source: Tiburon Research & Analysis 17

Fritz’s Second Varietal is ___ Comments -- Source: Tiburon Research & Analysis 18

Fritz Organizational Chart Fritz is Led by its CEO… Fritz Organizational Chart -- -- -- -- -- -- Source: Tiburon Research & Analysis 19

Fritz Has a Board of Directors Led by its Chairman… -- -- -- -- -- -- -- -- -- -- Source: Tiburon Research & Analysis

Fritz is Privately Owned Comments -- Source: Tiburon Research & Analysis 21

Fritz Assets ($ Millions) Fritz Has Assets Fritz Assets ($ Millions) Source: Tiburon Research & Analysis 22 22 22

Fritz Liabilities ($ Millions) Fritz Has Liabilities Fritz Liabilities ($ Millions) Source: Tiburon Research & Analysis 23 23 23

Fritz Has Shareholders’ Equity ($ Millions) Source: Tiburon Research & Analysis 24 24 24

Fritz Earnings Per Share Fritz Earns … Per Share Fritz Earnings Per Share Source: Tiburon Research & Analysis 25 25 25

Fritz Declares … Dividends Per Share Source: Tiburon Research & Analysis 26 26 26

Fritz Has a … Dividend Yield Source: Tiburon Research & Analysis 27 27 27

Fritz’s Stock Price is … Source: Tiburon Research & Analysis 28 28 28

Fritz Has … Shares Outstanding Source: Tiburon Research & Analysis 29 29 29

Fritz’s Market Capitalization is … ($ Millions) Source: Tiburon Research & Analysis 30 30 30

Fritz Ownership By Owner Fritz is Owned by …. Fritz Ownership By Owner Source: Tiburon Research & Analysis 31 31 31

Fritz’s Stock Volume is…. Source: Tiburon Research & Analysis 32 32 32

Tiburon Strategic Advisors Comments Focus on corporate-level strategy Serve senior executives only at financial services companies Key services: market seminars, market research, & strategy consulting Served over 450 corporate clients and completed over 2,200 projects since 1998 Host semi-annual CEO Summits, offer free weekly research releases, and offer free business benchmarking tools for all types of advisors Chip Roame background McKinsey & Company Charles Schwab & Company Tiburon since 1998 Source: Tiburon Research & Analysis 33 33