Communication: Embracing Difference Dunn & Goodnight Speech Topic CHAPTER 11 Communication: Embracing Difference Dunn & Goodnight
Selecting a Speech Topic Look at yourself Experiences Concerns Curiosity Knowledge Analyze the situation Who is the audience? Size of the audience? Time limit? Size/ Shape of the room?
Audience Analysis Criteria used to Assess the Audience… Demographics Maslow’s Hierarchy of Needs Societal Roles Occupation Economic Status
Maslow’s Hierarchy of Needs Self-actualization Esteem Belonging Safety Physiological
What are some benefits of brainstorming??? The spontaneous method for generating ideas. Involves listening and deferring judgment on all ideas. What are some benefits of brainstorming???
Strategies to Adapt to Audience Make a personal connection. Define important/ unfamiliar terms and language. Address the audiences’ needs, concerns, desires, or curiosities. Use vivid examples or stories to make the topic come alive.
The Speech Purpose General Purpose: To establishing the overriding goal of the speech; whether to inform, entertain or to persuade. Specific Purpose: (Stated in a single sentence takes into account…) What you hope to accomplish Which aspect of the topic you will focus on Your intended audience
The Thesis Statement A thesis statement includes the major ideas of your speech; at the same time, it refines your specific purpose. Guidelines for developing the thesis: Put your thesis in a complete sentence Avoid general or vague language Preview the main ideas