1 Building Capacity to Advocate for Change May 24, 2007 GLA Capacity Building PLEASE ALSO JOIN US ON THE PHONE CALL: (Toll-free): +1 (866) Participant Code: #

2 Presenters Rebecca Gurney, GLA Advocacy Coordinator Frank Martinelli, GLA Capacity Building Consultant

3 Session Purpose To provide strategies for initiating and sustaining capacity building efforts in your association to support effective advocacy.

4 Session Agenda Introductions and Your One Challenge GLA CB Framework/Where Advocacy Fits In What Has To Be In Place In Order To Do Effective Advocacy? GLA Advocacy Resources Capacity Building Inventory Your Back Home Plan

5 Introductions Your name, role and association One challenge for your associations advocacy efforts

6 GLA Capacity Building Framework

7 GLA CB Framework/ Where Advocacy Fits In

8 Capacity for Advocacy Building Capacity for Effective Advocacy is more than Acquiring Advocacy Skills Review CB Assessment Tool: Key CB Categories

9 What Has To Be In Place In Order To Do Effective Advocacy?

10 Key Elements YWs with active advocacy initiatives have these things in common: 1. Board-level commitment 2. An established issue agenda 3. Someone designated to move the work along

11 Key Elements Advocacy linked to strategic plan vs. add on Board recruitment linked to mission- driven advocacy and public policy work

12 Review CB Assessment Tool: Key CB Categories

13 Key CB Categories Mission, Vision and Strategy #1. Mission #2. Vision Clarity #3. Vision Boldness #8. Collaborative Planning Governance and Leadership 3. Board Participation in Fundraising #4. Board Influence and Reach in Community #5. Board Recruitment and Development

14 Key CB Categories Service Delivery and Impact #1. Program/ Service Relevance & Integration #3. Customer-focused Program/Service Development #2. Monitoring of External Environment #6. Advocacy Resource Development #2. Fund Development Planning #3. Funding Diversification #4. Donor Development

15 Key CB Categories Strategic Relationships #1. Presence, Involvement and Influence in Local Community #2. Development & Nurturing of Partnerships & Alliances #3. Communications Strategy #5. YWCA USA Brand Integration #6. Public Relations & Marketing

16 Key CB Categories Internal Management and Operations #6. Volunteers (Non-board) #9. Internal Coordination #16. Computers, and Internet

17 NCNA Building Capacity for Public Policy Tool Kit Self Assessment Tool, p. 5 Organizational Commitment (p. 7) is the ground floor. Building Capacity for Public Policy

18 GLA Advocacy Resources Monthly Advocacy E-Source 1-on-1 training and technical assistance Advocacy Workshop Series Connection to YWCA USA Advocacy Empowerment funds CB Inventory: Selected Resources Others

19 Back Home Plan Whats the one thing you will do next to advance your YWCAs Advocacy efforts?

20 Summary and Closing Advocacy Capacity is the infrastructure you build around social change work– the policies, resources, relationships and organizational practices that facilitate advancing your agenda. Please complete evaluation

21 GLA Contacts Rebecca Gurney, Frank Martinelli,