Ryan Bale & Nate Pacello Lunch

Group selected We chose to try to improve lunch period because it has a bad image among the students

Background Information Ardrey Kell has three lunch periods Lunch is 25 minutes long If you come into the cafeteria early in the morning you can get free lunch There are seven lunch lines

Problem? Most people bring lunch Lunch food has a negative image among students

Research (survey) We conducted a survey to find out what students thought about the quality, freshness, and selection of the food Service, and cleanliness of the cafeteria How many students buy lunch

Research (Focus group) We conducted a focus group so we could receive a wider range of answers about problems with lunch and what we could do to improve it

Overall responses (15 Participants) Topic 1-5 Scale Food Quality 2.5 Quality of Service 4 Drink Selection 3.25 Cleanliness 2.75 Food quality on a 1-5 scale: 2.5 Quality of service on a 1-5 scale: 4 Drink selection on a 1-5 scale: 3.25 Cleanliness on a 1-5 scale: 2.75

Survey results 54% enjoy eating in cafeteria 77% do not feel that the food is fresh 27% buy lunch everyday 63% do not enjoy the food at the cafeteria 100% believed that the food was accurately priced

Sampling method (Survey) Cluster Sampling Interviewed Ms. Shaffer’s fourth block Honors Strategic Marketing class that can be seen as being representative of the whole population Done to cut down on total amount of interviews needed

Focus Group results Lunch tables and seats aren’t clean There are not enough tables for everyone to sit down Floor is dirty Takes to too long to pay for food Food tastes like it is frozen and reused throughout the week Need more drinks like soda Priced too high for amount of food given Should have Chic-fil-A Need more lunch lines Lunch needs to be longer Students prefer to leave campus

Sampling Method (Focus Group) Quota Sampling By segment Specifically selected Specific number on each segment are interviewed, etc. Is fully representative

Secondary Source (ciroline.org) “Nearly 1 in 3 high school campuses across the country allow students to leave campus during lunch” “one-tenth of the students take advantage of the healthy lunch on campus” http://cironline.org/reports/open-campus-policy-eats-away-school-nutrition-effort-4475

Data Analysis Cafeteria has low quality food The food is not fresh The cafeteria is not very clean Not a good selection of food Since the school focuses on health, the taste is not good People want to leave for lunch Lunch is too short

Solutions Take away knight time and make lunch an hour (one lunch, more tables) Allow students to leave the campus to eat lunch Allow AK to partner with other restaurants so there will be a more diverse food selection/quality (AK gets a portion of the profits from the food bought from the partners)

Solutions Take away free breakfast. Use money saved from taking away breakfast to buy higher quality foods and fresher foods Stricter regulations (Left over food cannot be resold the next day, food has to be made and sold in a certain time frame so it will be considered fresh)

New School Lunch Flyer