What purpose does a logo and slogan have in business?

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Presentation transcript:

What purpose does a logo and slogan have in business? Logo’s and slogans help a company become more memorable and easy to identify Have you ever had the urge for tacos and are wondering where the nearest Taco Bell is? If you are in an area unfamiliar to you, you will likely look for the purple bell on billboards and signs. These symbols are powerful- you were able to identify the companies on page 1 just by their logos. Slogans serve a similar purpose, they make companies more memorable! Slogans also identify their purpose or mission.

Can you identify the following slogans and/or their purpose? I’m lovin’ it It’s finger lickin’ good Taste the rainbow Snap! Crackle! Pop! Their G-R-REAT! Knowledge is power Aim High Don’t turn your back to those in need

Please complete by the end of the period and email your logo and slogan! Create a logo for your device Use https://www.freelogodesign.org/ website to create it and email the copy to complit@alpineacademy.net when you are finished. You must use the following features when creating your logo: At least 1 text At least 1 icon At least 1 shape DO NOT use the default logos that are provided, this design should be all your own. Create a Slogan and include it in your email when you send the logo.