Chapter 10: Developing and Organizing the Presentation

Business Presentations Pervasive Can be formal or informal More important as career progresses May affect acceptance of ideas Internal or external audiences Different kinds and demands

Analyzing Situation Audience Key members How much they know What they want to know Personal preferences

Analyzing Situation Audience Significant demographics Gender Age Cultural background Economic status

Analyzing Situation Audience Group size Attitudes Toward speaker Toward subject

Analyzing Situation Yourself as speaker Your goal Your knowledge Your feelings about topic

Analyzing Situation Occasion Facilities Time Context Hour of day Length of presentation Context Other speakers Current events

Setting Goal & Developing Thesis General Goals Informative Persuasive Entertain

Setting Goal & Developing Thesis Specific Goals Goal statement Whom to influence What they should think or do How, when, where Describe reaction you seek Be specific

Setting Goal & Developing Thesis Thesis statement Single sentence Summarizes message Used in presentation: In introduction In body (several times) In conclusion

Organizing Body Two steps Brainstorming ideas Identifying key points Deciding on organization Brainstorming ideas Helps identify key points Helps identify support

Organizing Body Basic organizational plan Introduction Body Conclusion Minimum of 2 points Maximum of 5 points Conclusion