Cultural Assumptions in Marketing - Advertising Sex and Advertising Cultural Assumptions in Marketing - Advertising

Overview Sex is often misused by advertisers, they can make it seem cheap and unimportant. Advertisers use sexual images to sell products like cars, perfumes and alcohol. Such adverts are made to attract people’s attention. They can also influence the audience’s attitudes and ideology towards sex.

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Sex, Adverts and Airbrushing But many of these adverts distort our view of what we look like. Advertisers exploit human sexuality and give a false image of people. Airbrushing of advertisements gives people a false and distorted view of what we should look like and be.