The CLAPPER IMAGE OF THE CLAPPER.

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Presentation transcript:

The CLAPPER IMAGE OF THE CLAPPER

Past Marketing Campaigns “Great Christmas Gift” Ads Focused On Older People Infomercials

THE NEW TARGET: GEN Y (Millennials) 80 million consumers in North America Often still live with Parents Have Disposable Income Support Heritage Brands Will Pass Good Ads to Friends Like Uniqueness in Ads

How The Ad Will Work

Works in any size of house in any type of neighbourhood!

Anywhere in the world!

It’s just so kitsch!

Creative Decisions (and Why) Appeal to Innovation and Social Insecurity Fast Paced Lots of Colour At Beginning and End Bright Lighting at Beginning and End Electronic Dance Music Electronic Dance Music (The “Party Music of Gen Y”) Emphasis on “Heritage” Nature of the Brand

Bibliography example