Persuasion and Rhetorical Devices

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Persuasion and Rhetorical Devices

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Presentation transcript:

Persuasion and Rhetorical Devices

PERSUASION Persuasion is used when the writer or speaker is trying to convince a reader or listener to think or act in a particular way.

PERSUASIVE APPEALS Appeals to Reason/Logic Logical arguments based on verifiable evidence, such as facts, statistics, or expert testimony

PERSUASIVE APPEALS Appeals to Emotion Statements intended to affect listeners’/readers’ feelings about the subject. These statements often include charged language-words with strong positive or negative associations.

RHETORICAL DEVICES Speakers use rhetorical devices to: emphasize their ideas help their listeners to remember the important points arouse an emotional response in an audience

REPETITION Repetition is expressing different ideas using the same words or images in order to reinforce concepts and unify the speech.

RESTATEMENT Restatement is expressing the same idea in different words to clarify and stress key points.

What’s What? “We will never give up; we will never surrender, we will never be defeated.” “Never give up,” “never surrender,” and “never be defeated.” is an example of… restatement “We will never…” is an example of… repetition

What’s What? “I wanna talk about me, Wanna talk about I Wanna talk about #1” “Wanna talk about” is an example of… -repetition “me”, “I” and “#1” is an example of… -restatement

PARALLELISM Parallelism is the repetition of a grammatical structure or an arrangement of words in order to create rhythm and make words more memorable.

Faulty Parallelism Example She revels in chocolate, walking under the moonlight, and songs from the 1930s jazz period.

Better Parallelism good parallelism: She revels in sweet chocolate eclairs, long moonlit walks, and classic jazz music. "She revels in” "sweet chocolate eclairs," [Adjective--Adjective--Object] "long moonlit walks," [Adjective--Adjective--Object] "and classic jazz music." [Adjective--Adjective--Object]

Even Better Parallelism more good parallelism: She loves eating chocolate eclairs, taking moonlit walks, and singing classic jazz. She revels in" "eating chocolate eclairs" [Gerund--Adjective--Object of Gerund] "taking moonlit walks" [Gerund--Adjective--Object of Gerund] "and singing classic jazz." [Gerund--Adjective--Object of Gerund]

Analogy a similarity between like features of two things, on which a comparison may be based: the analogy between the heart and a pump. Examples: Glove is to hand as paint is to wall Citizens are to president as solar system is to galaxy Horses are to past societies as computers are to future societies

RHETORICAL TRIANGLE Topic Audience Purpose