IB Psychology 1.25.17 Turn in: Nothing Take out: Notes, notes, notes Today’s Learning Objectives: Outline principles that define the sociocultural level of analysis. Explain how principles that define the sociocultural level of analysis may be demonstrated in research. Today’s Agenda: Socio-Cultural Level of Analysis Social Identity Theory HW: Learning Outcomes Chart: Tajfl et al. (1971) Berry (1967) CRA finish 4.3

4 Principles that define sociocultural levels of analysis—evident today? 1. Human Beings are social animals 2. Culture influences behavior. 3. Humans have a social self 4. Peoples views of the world are resistant to change

2. Culture influences behavior Culture = the norms and values defined by a society.

Example: Culture influenced Behavior Berry (1967) Aim: how does conformity relate to culture Method: experimental (version of the Asch experiment ) Temne people (agricultural) – rely on cooperarion. Inuits (hunters & fishers) must be able to track and hunt on their own. Results: Inuits were almost non-conforming whereas the Temne were mostly conforming Example: Culture influenced Behavior

What does it tell us about you? Which do you prefer? What does it tell us about you?