The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013.

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Presentation transcript:

The Power to Persuade Building knowledge and Capacity for Policy Change Seven principles (and a really good book) Jennifer Doggett August 2013

Get some perspective

Know your audience

Understand the politics

Solve their problem (not yours)

Perfect your pitch What problem am I solving? Why is this the best solution? What does success look like?

Make friends …or at least try to neutralise enemies!

Tell a story

Principles 1. Get some perspective 2. Know your audience 3. Understand the politics 4. Solve their problem 5. Perfect your pitch 6. Make friends 7. Tell a story