Prepared by ms. dale Consumers and Competition Part 4

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Prepared by ms. dale Consumers and Competition Part 4 Marketing Prepared by ms. dale Consumers and Competition Part 4

Agenda Attendance Lesson Consumers and Competition Part 4 Worksheet

CIE 3M 20/05/2019 Competitive Market There is a limit to the products that can be supported in a market The ____________________ ______________ is the specific products in a category as well as companies that produce them Market share is the _________________________ that a product takes of the _____________________________ within a particular category. ____________________ are narrower categories 20 May 2019

Piece of pie = _________________ CIE 3M 20/05/2019 Competitive Market Picture the market as a big pie full of money (sales revenue) and everyone is trying to get their own piece. Everyone is also trying to make sure they get the biggest piece! http://lazytechguys.zippykidcdn.com/wp-content/uploads/2011/06/Pie-Chart-WP7-BlackBerry-Android-iPhone.jpg Piece of pie = _________________ 20 May 2019

CIE 3M 20/05/2019 Competitive Market Let’s examine the market share of this particular industry: What is the market category being studied in this graph? Who is the market leader? What would happen if Pepsi’s sales increased? How would market share shift? http://www.wikinvest.com/stock/National_Beverage_%28FIZZ%29 20 May 2019

Classwork Gather Market Share research data to complete the worksheet. CIE 3M 20/05/2019 Classwork Gather Market Share research data to complete the worksheet. 20 May 2019