Supporting Your Argument “Not an inch to the west! Not an inch to the east! I’ll stay here, not budging! I can and I will If it makes you and me and the whole world stand still!”

Parts of an Argument (In Essay Structure) Position/Claim Reasons Supporting Details (Thesis) (Analysis) (Body Paragraphs) Explanation (Specific examples, quotes)

Emotion There are several ways you can appeal to your readers’ feelings: Everyday examples? SPCA Commercial Evocative language Metaphor/ storytelling Specific descriptions Passionate delivery

Logic Convincing evidence and logical analysis of this evidence will support your reasons: Examples? Solar Panels Commercial Reliable sources Studies & research results Stats, facts, figures, surveys Logical conclusions/inferences

Trust/Credibility There are several factors that you can use to make your audiences trust your argument: Everyday examples? Colgate & Pepsi Generation Relevant experience Use of appropriate language & avoiding bias Reliable sources Addressing counter-arguments Consulting experts Following academic conventions

Audience Your audience will influence the types of appeals you use as a basis for your argument. Which appeals are best for academic audiences?